Location(s):

Thailand

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

February 20, 2026

Shift:

Job Description Summary:

Reports to: Senior Director, Channel and Franchise Excellence - Thailand (Bangkok, Thailand based)

Location: Bangkok, Thailand

Position Overview:

Thailand’s online food business is approximately THB 5.2 billion, with Grab holding ~46% market share, Lineman ~40%, and the remainder split among smaller players such as ShopeeFood and Robinhood. The category is growing at a healthy 10–15% CAGR, with Thailand being one of the largest online food markets in Asia within the digital commerce landscape presenting a strong runway for growth.

The second digital commerce vertical is eB2B, encompassing external platforms and internal KO owned platforms This role carries a dual mandate: to build and scale both Online Food and eB2B as core digital commerce growth engines.

The responsibility of this individual contributor role includes setting a clear, compelling vision in partnership with bottlers, and working closely with cross-functional teams—marketing, system partners, and customers—to develop long-range and annual business plans that deliver profitable growth across volume, revenue, and transactions.

This will be supported by a robust annual calendar of initiatives, designed to deliver end-to-end programs that drive key KPIs—volume, revenue, transaction growth, and share for KO, while ensuring profitability. A critical part of the role is also to build system capability and embed best practices from relevant global markets to inspire both the system and customers.

Key Responsibilities

• Own and scale Digital Commerce growth in Thailand, with direct accountability for two core verticals: Online Food and eB2B, delivering profitable volume, revenue, and transaction growth.
• Set a compelling long-term vision and strategy for Online Food and eB2B in partnership with bottlers, aligned to KO’s system priorities and Thailand’s role as a top digital commerce market in Asia.
• Drive incidence-led growth for KO, increasing penetration across digital commerce platforms by identifying category, pack, price, and occasion opportunities versus peer markets.
• Lead joint business planning (JBP) with key Online Food platforms  to drive incidence , share  and eB2B - assortment , share while for KO owned platforms driving change management , expansion to of outlets , improve active outlets and range selling.
• Develop and execute long-range and annual operating plans, translating strategy into a clear roadmap of initiatives with defined KPIs across volume, revenue, transactions, share, and profitability.
• Design and deliver an integrated annual calendar of initiatives, including platform activations, assortment expansion, price-pack architecture, media, and execution programs to drive end-to-end impact.
• Partner cross-functionally with Marketing, Revenue Growth Management, Supply Chain, Finance, Bottlers, and System Partners to ensure flawless execution and faster decision-making.
• Build system capability in Digital Commerce, embedding best practices, tools, and ways of working from leading KO and external markets to elevate execution standards.
• Track performance rigorously, using data and insights to build plans, optimize ROI, and continuously improve profitability and execution effectiveness.
• Act as the thought leader for Digital Commerce in Thailand, inspiring internal teams and customers with clear online shopper insights, external trends, and future-back perspectives.

Experience & Qualifications

• Bachelor’s degree in Business, Marketing, Digital Commerce, or a relevant field.
• At least 8 years’ experience in eCommerce, digital marketing, sales/channel management, or commercial excellence (preferably in FMCG/consumer goods).
• Proven success managing projects and cross-functional teams in a dynamic, multi-market environment.
• Experience with eCommerce platforms, route-to-market operations, or digital activation campaigns.
• Strong data analysis, reporting, and presentation skills.

Key Skills & Knowledge

• Demonstration of growth mindset , curious to learn and scale fast initiatives.
• Capable of translating strategy into action with attention to detail.
• Skilled in relationship building and stakeholder management, including external partners and bottlers.
• Analytical mindset; comfortable working with KPIs/metrics to drive business performance.
• Adaptable, collaborative, and able to operate across diverse markets and cultures.
• Strong communication skills (verbal and written).

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills:

Brand Management, Category Management, Communication, Competitor Analysis, Digital Marketing, Finance Strategy, Financial Forecasting, Integrated Marketing, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Media Planning, Microsoft Office, People Management, Price Management, Product Roadmapping, Promotional Strategies, Sales Analysis, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Teamwork, User Experience Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.