Responsibilities:

• Build and maintain excellent rapport with key distribution partners, providing timely and professional support (pricing, supply coordination, samples, program execution, etc.)

• Lead business planning with distributors, including target setting, quarterly business reviews, and corrective actions to ensure revenue, booking, and design-win goals are met

• Work closely with distributor sales teams to expand market coverage, identify new opportunities, and promote the company’s full portfolio of solutions

• Collaborate with internal teams (Sales, FAEs, BD, Product Line Managers, Operations) to deliver strong channel support and exceed customer expectations

• Drive execution of channel programs, incentive schemes, and promotional activities to maximize distributor engagement and performance

• Provide market insights, competitive intelligence, and feedback from distributors to influence regional sales strategies and product positioning

• Regularly report on distributor performance metrics, pipeline health, and forecast accuracy

Qualifications:

• Bachelor’s degree in Business, Engineering, or related field.

• 7+ years of experience in the semiconductor, electronics, or related technology industry.

• At least 3 years of distribution/channel management experience in China.

• Strong negotiation, relationship management, and conflict resolution skills.

• Deep understanding of the Chinese electronics distribution ecosystem, including major distributors, local design houses, and manufacturing customers.

• Professional, highly organized, and able to manage multiple priorities in a fast-paced environment.

• Strong communication skills in Mandarin and English; able to deliver presentations and lead discussions.

• Willing and able to travel frequently across China.

Desired Qualifications:

• Master degreed MBA or advanced degree preferred.

• Proven track record of managing top-tier distributors and achieving revenue and design-in growth.

• Experience in developing and executing channel programs, incentive structures, and promotional campaigns.

• Ability to define and execute channel strategies, set measurable objectives, and drive accountability with partners.

• Self-motivated, proactive, and collaborative team player able to work independently.