COUNTRY PORTFOLIO LEAD - ESTONIA/LATVIA/LITHUANIA

Own brand strategy for market for the TA products. Define and Drive Country Specific TA and Brand  Strategy, drive product growth and lifecycle management, forecast revenue and opex of  assigned brands, ensuring the realization of revenue and profitability targets in country

PRIMARY RESPONSIBILITIES:

• Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

• Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed

• Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

• Forecast brand performance and track progress towards target

• Allocate and execute in country brand budget

• Cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc

• Train Field Force on product positioning and prioritization

•  Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

• Within matrix structure, managers a team of local CBLs responsible for TA products Demonstrated ability to manage large scale strategic projects.

• Ability to work in a complex matrix organization with strong team work orientation required. Ability to work effectively in an environment of competing priorities, ambiguity and deadlines. Proven experience in providing innovative solutions to unusually complex projects while managing colleagues across multiple time-zones / geographies / cultures.

• Must have demonstrated consultative, influencing, analytical, strategic thinking/planning, and problem-solving skills. Strong communication skills, and presentation, business analysis, PC, and project management skills are required. Ability to interact, build effective relationships, and influence others is necessary.

• Demonstrated understanding of the pharmaceutical industry, and the major strategic productivity challenges facing the industry.

• Travel requirements (international/domestic) ~10%    

                                               

 QUALIFICATIONS

• 5-10 years of marketing experience

• Bachelor’s Degree;

• Master's degree or MBA preferred      

• Previous Marketing experience in a Pharma company is a mandatory requirement                                                         

Expect candidates to demonstrate these competencies:

• Demonstrates business acumen

• Acts decisively

  
the selected candidate will be responsible for all the Baltic countries so they can be located in any of the following countries : Estonia, Latvia, Lithuania
  
 

Marketing and Market Research