Partner with Commercial, Customer, and Finance teams to ensure brand strategies translate into winning channel execution across all touchpoints. Build joint business plans that integrate brand ambition with commercial reality, and champion marketing's role as a growth driver in cross-functional forums. Bring rigor to promotional planning and investment allocation, working closely with Sales and Revenue Growth Management to optimize return across Modern Trade, Traditional Trade, and digital channels. Represent the marketing perspective with confidence in P&L discussions, and build the commercial literacy of your team so that brand decisions are always grounded in business impact. 

Team Leadership 

Lead, inspire, and develop a high-performing marketing team. Build a culture of creative ambition, psychological safety, and commercial accountability. Balance drive and assertiveness with genuine care and the nurturing of talent. Develop the capability of every person on the team, not just the outcomes they deliver. 

Who You Are 

A culturally fluent marketer.  You understand Thailand deeply, or you have demonstrated the ability to assimilate rapidly into a new culture and lead with local relevance from day one. You do not impose external playbooks; you build from local insight, and the best work you produce feels unmistakably of this market. You appreciate the nuances that make Thailand distinct: the on-the-go snacking culture of Bangkok's urban consumers, the diversity of upcountry communities and their deeply local purchase occasions, the role of convenience-store culture in everyday brand discovery, and the blend of modern digital behavior with enduring traditional values. You bring genuine cultural empathy to every brief, activation, and team interaction. 

A modern marketing leader.  You are native to social-first, platform-led marketing. You understand how brands are built in feeds, not just in media plans. You bring real fluency in creator ecosystems, social commerce, and community-led brand building, and you apply that fluency with strategic intent, not just tactical execution. 

A commercially rigorous brand builder.  You combine creative ambition with P&L discipline. You have delivered aggressive growth targets, and you know how to make trade-offs that fuel both short-term performance and long-term brand equity. You see the numbers and the idea as inseparable. 

A confident matrix operator.  You have worked in regional or global structures and know how to influence across markets and functions without direct authority. You bring stakeholders with you rather than working around them, and you navigate competing priorities with maturity and clarity. 

A leader who balances drive with care.  You are assertive, decisive, and hold high standards for yourself and your team. You also genuinely invest in people: developing talent, building engagement, and creating an environment where people do their best work. You understand that sustainable performance is built on both ambition and psychological safety, and you model both. 

What You Bring 

• Proven track record of brand and portfolio leadership with measurable commercial impact in FMCG or consumer goods 

• Strong P&L management experience and a history of delivering aggressive growth targets 

• Experience in a regional or global matrix environment with demonstrated ability to influence without direct authority 

• Deep knowledge or curiosity of the Thai market, or a comparable Southeast Asian market: consumer behavior, media ecosystem, cultural dynamics, and the regulatory landscape 

• Fluency in modern, digital-first marketing: social commerce, performance marketing, creator partnerships, and platform strategy 

• People leadership track record: building team engagement, developing talent, and delivering results through others 

• Excellent communication skills with the maturity to work across markets, cultures, and levels of seniority 

• An instinct for cultural assimilation and the ability to lead authentically in a locally grounded context