Banco Santander is seeking a strategic, innovative, and collaborative Digital Marketing & Data Strategy Manager to lead our global initiatives on data-driven marketing, and advanced campaign activation. This role will define and execute how Santander builds compliant, customer-centric, and high-performing digital marketing strategies across markets, ensuring both regulatory alignment and measurable business impact. 

This is a high-visibility role for someone passionate about digital marketing, data, and technology, who thrives in a fast-paced, matrixed, and international environment. 

Key Responsibilities: 

• Lead a Data driven Project, enabling data activation across major platforms (Google, Meta, etc.) and developing advanced use cases such as Customer Match, Enhanced Conversions, and Value-Based Bidding. 

• Design and implement data-sharing methodologies that integrate client information with consent protocols, supporting compliant campaign execution. 

• Collaborate with global and local teams to optimize end-to-end customer journeys, ensuring efficient, conversion-oriented, and regulation-aligned onboarding flows. 

• Coordinate cross-functional teams (Digital Sales, Marketing, Technology, CRM, Analytics, Legal) across multiple countries to deliver aligned digital initiatives. 

• Establish KPIs and global frameworks to measure digital marketing effectiveness, campaign ROI, and customer experience, integrating insights into decision-making. 

• Partner with agencies and tech providers (e.g., Publicis, Google Cloud) to leverage AI-driven solutions, synthetic audiences, and cloud-based data models. 

• Act as a bridge between corporate and local markets (Brazil, Mexico, Argentina, Chile, Uruguay, Portugal, UK, Spain…) to resolve onboarding challenges, scale best practices, and ensure consistent execution. 

• Define and scale global consent management standards (Golden Rules) across technology, legal, and customer experience, ensuring consistency and compliance across markets. 

Qualifications: 

• 5+ years of experience in digital marketing, data strategy, and marketing technology, ideally in financial services or international organizations. 

• Expertise in consent management, privacy regulations, and marketing data activation. 

• Proven track record in leading complex, cross-market digital projects in matrixed environments. 

• Experience with advanced digital marketing tools and frameworks (Google, Meta, programmatic, CRM, econometrics, attribution models). 

• Familiarity with AI/ML applications for marketing analytics, segmentation, and customer journeys. 

• Strong ability to influence and align stakeholders across global and local levels. 

• Native or bilingual proficiency in English. 

• Strategic thinker, proactive, and highly adaptable to a rapidly changing regulatory and technological landscape.