Job Title

Business Marketing Manager

Job Description

Job Responsibilities:
• Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives, while collaborating with Business and Sales Leaders to ensure strategic coherence and effective implementation.
• Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
• Facilitates the collection of robust proof-points aligned with the consumer/customer centric strategies, supporting in identifying strategic opportunities driven by End-of-Life product strategies, thereby enhancing market positioning and competitive advantage.
• Acts as an interface to global business unit teams, developing and delivering the business plan for the sub-category in the region based on agreed strategic plan of record & annual operating plan.
• Works under general supervision, providing local insights on competition, consumer behavior, and market trends to influence global lead Value Proposition Creation (VPC) and Product Development Lifecycle Management (PDLM).
• Supports the execution of end-of-life plans for products, ensures smooth transitions for customers by providing timely communication, support, and alternative solutions to minimize disruption and maintains customer relationships.
• Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining ""where to play"" and ""how to win"" to achieve the prioritized strategic business objectives.
• Assists in executing mid-term sales planning for the sub-category, ensuring that plans are aligned with both financial and operational objectives to support overall business goals.
• Uses category analytics and consumer insights to help in driving continuous performance improvement, addressing knowledge gaps and accelerating performance for the associated sub-category.

Minimum required Education:
Bachelor's Degree/ Vocational Education in Marketing, Sales, Business Administration, Product Management or equivalent.

Minimum required Experience:
No prior experience required with Bachelor's OR minimum 4 years of experience with Vocational Education in Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.


Preferred Skills:
• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics