JOB PURPOSE:
The Community Engagement Specialist will conduct sales and networking to drive Program of All-inclusive Care for the Elderly (PACE) growth through referral source network building; developing lead-optimization strategies, plan education; and helping develop community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources. This position will be focused on community outreach, and build strategic relationships with, senior centers, senior housing, community-based organizations, community leaders, faith-based organizations, physician groups/IPAs (duals), social workers, and discharge planners surrounding our PACE centers and Alternative Care Sites (ACS). The Community Engagement Specialist will coordinate and attend events in the community, host events at our PACE centers/ACS, and join network groups to create engagement opportunities with referral sources, prospective enrollees, and their caregivers. The Community Outreach Specialist is expected to maintain ethical conduct and will be responsible for the quality and satisfaction of prospective participants, caregivers, and referral sources.
JOB RESPONSIBILITIES:
- Increase brand awareness of CenterLight PACE by educating community leaders, providers, referral sources, prospective participants/caregivers, and other audiences on PACE program benefits, identifying differentiators from other healthcare options and isolating key value propositions in relation to audience group and specific needs.
- Provide program education through lectures, presentations, events, meetings, or other necessary communications with community and business stakeholders to facilitate PACE referral generation.
- Manage assigned strategic relationships, ensure continuous and effective communication with contacts, and respond to all inquiries, requests, and referrals timely.
- Work with the Events and Marketing teams in identifying appropriate events, community partners, or other resources and opportunities to educate the community about CenterLight PACE and provide education/technical/administrative support for planning and execution.
- Perform necessary administrative functions of the program to include, but are not limited to, developing informational trainings, and putting together handouts/packets/event set up with approved marketing materials.
- Ensure all activities/events are compliant with state, federal, and PACE regulatory requirements.
- Operate CenterLight vehicles for events and table marketing.
- Closely follow and track all generated referrals. Consistently measure and evaluate individual performance and effectiveness, leading to continuous improvement in outreach efforts to maximize referral opportunities.
- Directly assist intake and provider relations as necessary, including introductory calls, general qualification screening, documentation collection, benefits education/applications, site tours, home visits, and other follow-ups to aid in the enrollment or education of a prospect or family/caregiver.
- Regularly develop weekly and daily schedule of outreach activities in alignment with outreach strategies and targets as advised by management.
- Meet target and goals set forth by CenterLight.
- Work with all departments for growth and retention.
- Maintain and generate reports to measure performance and quality of work set by the department.
- Document all interactions and outcomes in the designated data management/electronic record system.
- Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental standard operating procedures and policies and procedures. Ensure to maintain compliance with Medicare, Medicaid, and PACE marketing regulations.
- All other duties as assigned.
Schedule: 8:30AM – 5:30PM
Weekly Hours: 40
QUALIFICATIONS:
Education: bachelor’s degree preferred.
Experience:
- Minimum of two (2+) years of work experience in healthcare business development; preferably with MLTC, MAP, or PACE programs and/or homecare.
- Knowledge of community-based long-term care services to a dual-eligible and frail adult population.
- Must have strong interpersonal skills (written and verbal).
- Experience utilizing CRM or other database platforms/tools preferred.
- Preferred experience with Care Compass.
- Proficiency in Microsoft Word and Outlook required; Microsoft Excel; Care Compass preferred.
- Highly organized and flexible to meet submission deadlines.
- Experience in working independently without significant oversight and or direction from a supervisor.
Additional Requirements:
- Written and verbal fluency in a secondary language preferred.
- Must be a skilled public speaker, willing and comfortable to present in front of audiences.
- Comprehensive understanding of federal and state regulatory requirements with respect to health care eligibility, coverage, and services of various public programs a plus.
- Familiarity with healthcare organizations and general population dynamics within the greater New York Metropolitan region is a plus.
- Willingness to travel throughout the greater NYC metropolitan region (80% of the time).
- Positive attitude and outlook with the ability to multi-task in a constantly changing environment.
- Maintain an unrestricted driver’s license and own vehicle.
- Works in the field, office locations and outside in varied weather conditions in all areas of the community.
- Nights and weekends required.
Physical Requirements
Individuals must be able to sustain certain physical requirements essential to the job. This includes, but is not limited to:
- Standing – Duration of up to 6 hours a day.
- Sitting/Stationary positions – Sedentary position in duration of up to 6-8 hours a day for consecutive hours/periods.
- Lifting/Push/Pull – Up to 50 pounds of equipment, baggage, supplies, and other items used in the scope of the job using OSHA guidelines, etc.
- Bending/Squatting – Have to be able to safely bend or squat to perform the essential functions under the scope of the job.
- Stairs/Steps/Walking/Climbing – Must be able to safely maneuver stairs, climb up/down, and walk to access work areas.
- Agility/Fine Motor Skills - Must demonstrate agility and fine motor skills to operate and activate equipment, devices, instruments, and tools to complete essential job functions (i.e. typing, use of supplies, equipment, etc.)
- Sight/Visual Requirements – Must be able to visually read documentation, papers, orders, signs, etc., and type/write documentation, etc. with accuracy.
- Audio Hearing and Motor Skills (language) Requirements – Must be able to listen attentively and document information from patients, community members, co-workers, clients, providers, etc., and intake information through audio processing with accuracy. In addition, they must be able to speak comfortably and clearly with language motor skills for customers to understand the individual.
- Cognitive Ability – Must be able to demonstrate good decision-making, reasonableness, cognitive ability, rational processing, and analysis to satisfy essential functions of the job.
Disclaimer: Responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.
We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, height, weight, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
Salary Range (Min-Max):
$65,000.00 - $75,000.00