Senior Director, Consumer Omnichannel Marketing & Media

As the Senior Director, Consumer Omnichannel Marketing & Media, you will be a champion of Skyhawk’s culture and values while leading the integrated omnichannel marketing and media strategy for an upcoming launch. This pivotal role blends strategic vision, data-driven media leadership, and a deep understanding of consumer behavior to deliver an exceptional patient experience — from awareness through ongoing engagement.

The ideal candidate combines strong consumer marketing, digital and media planning & buying expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation. You will partner cross-functionally across Consumer, HCP, Patient Support Services and other cross-functional teams to bring to life a seamless, insight-based marketing ecosystem that empowers patients and drives brand success and will report to VP Marketing.

Responsibilities:

Strategic Leadership

• Own the consumer omnichannel marketing and media strategy for the launch — ensuring an integrated ecosystem across paid, owned, and earned channels including television, social media, CTV, CRM, website, display etc.
• Partner closely with Consumer & HCP Marketing on both ‘non personal’ and ‘personal’ promotion strategies, ensuring media strategy alignment with brand objectives.
• Translate brand objectives into data-driven, full-funnel media strategies that engage patients and caregivers throughout their journey.
• Partner closely with Consumer Marketing to ensure campaign and message pull-through across all media channels.

Innovation & Insight

• Identify and implement digital innovations (e.g., personalization, modular content, AI-enabled CRM, interactive tools) to enhance the patient experience.
• Evaluate performance through campaign measurement frameworks and optimize based on ROI, media mix modeling, and digital analytics.
• Identify and implement advanced analytics and precision targeting solutions to reach priority patient segments.
• Partner with Analytics and Insights team to turn insights into actionable growth strategies and executive-level reporting.
  
  

Team & Agency Leadership

• Manage agency relationships and significant media/OPEX budgets, ensuring efficient investment and measurable impact.
• Drive excellence across omnichannel execution areas, including CRM, patient journey design, website strategy, and experience tools (e.g., doctor finder, chatbots, patient apps).
• Lead and mentor a high-performing team, fostering development, innovation, and collaboration.

Requirements, Education, Experience & Skills:

• Bachelor’s degree
• 10+ years of progressive marketing experience, including significant pharma consumer and digital marketing expertise
• Minimum 3+ years omnichannel marketing experience within the pharmaceutical industry.
• Proven leadership of large, complex media planning and buying initiatives across digital and traditional channels.
• Deep understanding of patient journeys and omnichannel consumer engagement.
• Demonstrated success using data and analytics to optimize performance and inform strategy, including innovative patient targeting solutions.
• Experience leading cross-functional and agency teams and managing large budgets.
• Strong strategic, analytical, and communication skills with the ability to influence senior stakeholders.

Desired

• MBA
• Prior pharma launch experience
• Commercial experience in orphan disease areas
• Expertise in designing end-to-end patient experiences across digital, media, and patient support ecosystems.
• People management experience.