Director, Product Marketing

Posted:
10/16/2024, 2:30:34 PM

Location(s):
Texas, United States ⋅ Michigan, United States ⋅ Frisco, Texas, United States ⋅ Ann Arbor, Michigan, United States ⋅ Ontario, Canada ⋅ Toronto, Ontario, Canada ⋅ Saint Paul, Minnesota, United States ⋅ Minnesota, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Thomson Reuters is seeking a talented product marketing leader to drive market awareness, innovation, and expansion within tax and accounting professional solutions. We are looking for a dynamic and influential individual with a passion for technology. If you fit this description, we would love to hear from you!

As the Director, Product Marketing for the Tax and Accounting business, you will play a crucial role in growing a world-class suite of solutions. This position significantly impacts the segment's trajectory and is key in coordinating product, sales, and marketing efforts to maximize growth.

About the Role
In this opportunity as a Director, Product Marketing, you will be:

  • Passionate about product positioning and messaging that resonates with buyers, decision-makers, and corporate executives.
  • Curious about technologies and industries, seeking to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories.
  • An evangelist who loves the products they support and can energize and rally internal teams around a common cause.
  • A leader with strong management skills, capable of guiding and supporting a team of product marketers.
  • Adaptable to the styles and needs of different stakeholders – sales, product management, marketing, and other go-to-market teams.
  • Driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives.

Responsibilities:

  • Collaborate closely with the product team, marketing, and business partners to drive product roadmaps, sales pipeline targets, and sales effectiveness.
  • Manage successful product launches.
  • Guide and support a team of product marketers.
  • Develop messaging and positioning strategies that drive growth.
  • Identify and synthesize qualitative and quantitative feedback on products to develop a clear voice of the customer for internal stakeholders.
  • Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
  • Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
  • Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
  • Identify market opportunities based on data, research, and strategic analysis of our customers and their industries.

About You
You're a fit for the role of Director, Product Marketing if your background includes:

  • 7+ years in Product Marketing or related roles supporting a SaaS product
  • Experience managing product marketing teams
  • Ability to set annual and quarterly plans and prioritize team projects and workload
  • Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy
  • Prior experience setting and driving successful delivery of complex product marketing campaigns
  • Experience working with cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs
  • Ability to establish a broad vision and take ideas from concept through to completion
  • Understanding of fundamental workings and trends within a target industry
  • Bachelor's degree or equivalent, MBA preferred


#LI-JK3

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

  • Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.


Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.