Quality collaboration. Evolving leadership. Instilling a sense of pride

Head of Brand and Marketing Planning

£83,000 - £90,000 per annum plus benefits

Reports to: Director of Marketing and Supporter Engagement

Department: Marketing, Fundraising & Engagement

Contract: Permanent

Hours: Full time 35 hours per week

Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)

Closing date: 10/11/2024 23:55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. If you require more time to apply as part of a reasonable adjustment, please contact [email protected] as soon as possible

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we are looking for someone talented, someone determined, someone who shares our vision, someone like you.

We have an exciting opportunity to join us as a Head of Brand & Marketing Planning. This is a unique opportunity to drive transformation by shifting to a more audience led, performance and data driven strategy.

You will lead the overall marketing strategy and processes across the organisation, focusing on audience-driven approaches to marketing planning. The role champions modern marketing practices, ensuring a unified, centralised view of all marketing, creative, and digital activities. Responsibility also lies in overseeing the measurement of marketing effectiveness and defining marketing priorities based on strategic direction. This includes developing the CRUK brand and managing the marketing budget, along with maintaining key relationships with external agencies and internal stakeholders.

What will I be doing?

• Lead the cross-portfolio briefing process which includes all marketing activity and have ownership of the overall marketing budget

• Work collaboratively with the audience team and other cross org planning leads to translate overall MFE strategy and product objectives into prioritised, cross- portfolio marketing objectives and KPIs.

• Develop the CRUK brand strategically and creatively, working closely with peer group to drive brand clarity, relevance and engagement

• Ensure an audience-led approach to marketing, ensuring we are being supporter-led while maximising our marketing impact

• Work with the Data Director and Marketing Performance Snr Manager team to have a single framework for marketing measurements & performance

• Work with the Preferred Supplier List (PSL) & Commercial Snr Manager and Procurement team to take a pro-active approach to managing our PSL

What skills are you looking for?

• Proven experience of leading marketing teams and managing brands, working across a range of projects for multiple audience groups

• Significant experience of end-to-end supporter journeys and the role of different marketing channels in fully integrated campaigns

• Experience working in large matrix organisations managing high budgets of 30 million+.

• Ability to build collaborative relationships, communicate effectively and influence a wide range of individuals both internally and externally

• Managing large scale change programmes for marketing

• Significant experience of managing and motivating agencies to derive maximum value from relationships.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination  

Credible: Act with rigour and professionalism   

Human: Act to have a positive impact on people  

Together: Act inclusively and collaboratively

We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our careers web page.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

Owing to the nature of this position, any offer of employment for this role will be subject to a satisfactory basic DBS check.

For more information on this career opportunity please visit our website or contact us at [email protected].  

For more updates on our work and careers, follow us on: Linked In, Facebook, Instagram, X and YouTube.  

Our vision is to create a charity where everyone feels like they belong, benefits from and participates in, the work we do. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented.

We want to see every candidate performing at their best throughout the job application process, interview process and whilst at work. We therefore ask you to inform us of any concerns you have or any adjustments you might need to enable this to happen. Please contact [email protected] or 020 3469 8400 as soon as possible. 

Unfortunately, we are unable to recruit anyone below the age of 18, so that we can protect young people from health & safety and safeguarding risks.