The purpose of this role is to develop required software features, achieving timely delivery in compliance with the performance and quality standards of the company.

Job Description:

Key responsibilities:
Design, develop, and execute personalized campaigns across Email, SMS, Push Notifications, and WhatsApp, with strong cross-channel integration knowledge.

• Build and manage customer journeys using Journey Builder, Email Studio, Mobile Studio, Advertising Studio and Interaction Studio.

• Create dynamic, responsive email templates using HTML, CSS, and AMPscript.

• Develop SQL queries for data segmentation, extraction, and reporting.

• Integrate Marketing Cloud with Salesforce CRM and third-party systems.

• Implement marketing automation using Automation Studio.

• Develop custom scripts using AMPscript, SSJS, HTML and CSS to enhance personalization and functionality.

• Troubleshoot and optimize automation workflows to ensure accurate and timely execution.

• Provide technical support and training to internal teams on Marketing Cloud capabilities.

• Stay updated with the latest Salesforce Marketing Cloud features, releases, and best practices.

Location:

Mumbai

Brand:

Fractal

Time Type:

Full time

Contract Type:

Permanent