Job Title: Assistant Manager of Retail Activation

Location: Shanghai, China

Reports to: Senior Retail Experience Manager

Job Purpose:
This role is responsible to help architect and build a seamless client journey and activation across retail touchpoints, to elevate brand presence and impact in retail space to help drive sustainable commercial growth for offline stores.

Key Responsibility

• Retail marketing strategy and plan

• Lead end-to-end campaign lifecycle management, from design and execution to performance tracking, and ROI analysis, to identify gaps between actual sales and forecasts, and implement actionable optimization plans.

• Drive cross-functional collaboration with Commercial, Product, Supply Chain, and Digital teams to ensure synergy and alignment in packaging, inventory and initiatives for seamless omni-channel execution.

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• Customer engagement and activation

• Retail activation: Conceptualize and execute high-impact client activation and retail campaign during new product launch and new store opening to foster community and deepen brand affinity.

• In-store client journey: Map and optimize every touchpoint of the in-store experience, from entrance to checkout, integrating marketing and commercial elements (e.g., styling experience, interactive screens) to create a seamless omni-channel journey.

• Data-driven personalization: Leverage advanced analytics tools (e.g., Tableau, Power BI) to decode consumer behavior, segment audiences, and create highly personalized marketing programs. Translate data insights into strategic recommendations to enhance customer LTV and marketing ROI.

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• Channel marketing

• Channel-specific marketing: Oversee the development of tailored marketing guidelines and toolkits for different channels (e.g., offline retail partners, e-commerce marketplaces, retail stores) to ensure brand consistency while allowing for regional adaptation

• Joint promotion: Plan, execute, and evaluate co-marketing activities and promotional campaigns jointly with Key Account Managers and Business Development partners. Develop tailor-made support plans to enhance retailer commitment and drive mutual growth.

• Performance analysis: Monitor and analyze channel performance, providing insights and recommendations to optimize marketing investment and strategic partnerships.

Essential Experience/Skill/Knowledge:

•      Bachelor’s or Master’s degree in job related field.

•      Minimum 7 years of retail marketing, CRM or any related role in premier retail industry experiences will be advantage.

•      Strong customer marketing know-how as a base to deliver relevant and important inputs to sales, key account, BD (including field force), finance and planning teams. 

•      Able to synthesize various data inputs to shape strategy and executable actions.

•      Advance working knowledge of data visualization and report software (Tableau, PowerBI, Nielsen Retail Index) and Microsoft Office Applications (Excel, PowerPoint).

•      Excellent in Mandarin and English

•      Good in presentation, alignment and negotiation.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.