Display Advertising Executive / User Acquisition Manager

Posted:
11/5/2024, 3:11:47 AM

Experience Level(s):
Expert or higher â‹… Senior

Field(s):
Finance & Banking

Workplace Type:
On-site

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We seek an experienced and analytical Google Ads Display Specialist to join our team. The Google Ads Senior Specialist will build and manage highly impactful Google Ads display acquisition campaigns and have an enthusiasm for testing growth opportunities to drive conversions, revenue, and ROI. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with team members and stakeholders are some of the key skills we are looking for. This is an exciting opportunity to leverage a $1M+ budget and have a meaningful impact on the performance of the company.

Key Responsibilities:

  • Manage multi-million $ budgets optimizing towards long term scale and profitability

  • Manage and optimize best-in-class Google Ads and Microsoft Ads DR-led campaigns across Google/ Microsoft Display Network, Demand Gen, YouTube and other channels/ platforms to achieve business goals

  • Analyze campaign performance data and onsite and funnel metrics, identify trends, and provide actionable insights to ensure pacing to targets whilst driving incremental business growth

  • Set the strategy and roadmap for scaling display campaigns efficiently, while prioritizing effectively

  • Plan and implement experiments incl. A/B & MVT tests of campaign creatives and other  variables to increase the efficiency of campaign budgets and drive ROI improvements

  • Recommend creative and landing page strategies and consult on creative and landing page optimizations

  • Track KPIs to assess performance and efficient execution of KPI, effectively and proactively communicating performance and recommendations for continuous improvement to the relevant business stakeholders

  • Conduct regular competitive research and analysis to identify performance growth points

  • Actively collaborate with colleagues from the paid acquisition and other teams (creative, product etc.) to achieve performance goals and maximize ROI

  • Maintain partnerships with Display vendors (e.g. Google & Microsoft, DSP) and stay up-to-date with industry trends and best practices in Google Ads, and share insights with the team to improve overall performance

Required skills:

  • 2+ years of experience in Google Ads campaign management and optimization, focusing predominantly Google Display Network

  • Experience in managing multiple projects simultaneously, with the ability to prioritize tasks and meet deadlines

  • Proficiency in English - B2 or higher level

  • Excellent communication skills, with the ability to effectively communicate ideas, feedback, and instructions to team members, stakeholders, and cross-functional teams

  • Analytical mindset, knowledge of Microsoft Office (MS Excel) and Google Workspace (Google Sheets, Google Docs, Google Slides)), experience with Google Analytics and data visualization tools such as Tableau and Clarisights

  • Flexibility to adapt to changing priorities and circumstances, with the ability to pivot quickly when necessary

  • Experience with other media buying solutions such as DSPs, native ads platforms or would be highly beneficial

  • A strategic thinker with a passion for innovation, and the ability to turn complex ideas into simple, actionable plans

  • Track record of successful change and project management

  • Strong attention to detail and experience in leveraging data and analytics to make informed strategic decisions and optimize product performance

  • Passion for learning and self-improvement

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Test Task--> ⭕️ Presentation & QA with the Leadership team

✨ Why You’ll Love Being Part of Welltech:

  • Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

  • Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

  • Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

  • We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

Muscle Booster — https://musclebooster.fitness/ 

Yoga-Go — https://yoga-go.io/ 

Omo — bit.ly/OMOio 

FastEasy — https://fasteasy.life/ 

WalkFit - http://walkfit.pro