At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Digital Marketing

Job Sub Function:

Multi-Family Digital Marketing

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Director, Media Excellence & Innovation in Horsham, PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

About MedTech

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Purpose: You will join the Customer Engagement & Digital Transformation team as a critical partner to J&J Innovative Medicine and MedTech US marketing teams. You will be accountable for leading the planning and implementation of all media and media partnerships in support of our US teams. In this critical role, you will be a digital media disrupter who pushes boundaries to optimize media planning, measurement, and optimization as well as optimizing the overall go-to-market media process.

This role requires a blend of pharmaceutical media strategic thought leadership, cross-functional collaboration, and deep analytical acumen. The ideal candidate will bring a proven track record in healthcare media strategy, Omnichannel Marketing and orchestration, driving both DTC/Patient and HCP media strategies that meet brand and business objectives. This role includes accountability for media performance, the management of our Media AOR, and deep understanding of both TV and Digital Media for both HCP and Patients.

You will act as a thought partner with both the US brand teams & media agency of records in developing, evolving and pulling through the media strategies and measurement integrated with the broader media plans. The role will require an in-depth understanding of core audiences, identifying, and implementing optimal approaches to measurement, and deep knowledge of both the HCP and Patient media landscape, social media - both traditional and emerging.

Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator who has a both a strategic and analytical approach, and you work with a solutions-oriented mindset, a sense of urgency, and attention to detail. You have a proven ability to influence and build credibility and strong partnerships with a diverse set of internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results and achieve business goals in a customer-centric, innovative, and value-driven way.

This position will report to the Senior Director, Customer Engagement, Content & Media Excellence.

Responsibilities Include:

Strategic Leadership

• Lead the development and execution of integrated media strategies (TV & Digital) across both DTC/Patient and HCP audiences, supporting brand objectives.
• Serve as the media thought leader across the organization, educating stakeholders on evolving platforms, performance metrics, and innovative strategies.
• Lead with Media Agency the translation of business goals into high-impact media strategies, optimizing Rx lift.
• Ensure media plans fully integrate as part of a greater brand go-to-market approach.
• Keep abreast with the latest media trends, technologies, and best practices to ensure media efforts remain innovative and effective.
• Be the point person with Privacy ensuring all media strategies and data usage comply with relevant regulations

Media Planning & Buying Oversight

• Partner closely with brand teams to understand brand strategies and ensure seamless execution according to media briefs and plans.
• Oversee media agency partners in the development, execution, and optimization of media plans across all digital channels (e.g., programmatic, social, paid and organic search). Ensure integration of paid, owned and earned channels.
• Guide channel mix and investment decisions based on audience insights, ROI modeling, and brand priorities.
• Ensure all media activities are compliant with regulatory and legal guidelines for pharmaceutical marketing.
• Be the SEO expert while collaborating with functional partners e.g., web, content optimizing organic search.

Analytics & Technical Expertise

• In collaboration with the Insights and Analytics team, define media KPIs aligned to business goals and co-lead measurement frameworks for performance reporting.
• Leverage media performance analytics to drive data-informed optimization decisions, ensuring campaigns maximize ROI and meet brand objectives.
• Provide leadership in translating data into actionable insights, and optimizing campaigns for maximum impact and ROI
• Interpret media data to identify trends, uncover insights, and drive continuous optimization.

Media Partner Governance & Stakeholder Management

• Own accountability for media performance, ensuring investments deliver optimal impact by continuously refining strategies and execution for maximum effectiveness.
• Further expand the internal J&J knowledge and capacity to use novel media approaches; embed and influence approaches with internal teams and share best practices across TAs.
• Lead the development of external media partnerships, improving value and performance to the brand teams

Qualifications / Requirements:

Education:

• B.S. required; MS/MBA/PhD preferred.

Required:

• Minimum of 10 years’ media healthcare experience (agency or client) with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech, or healthcare industries.

Preferred:

• Deep knowledge of digital, media, marketing, customer engagement technology products
• Ability to effectively work with a broad group of Cross-Functional stakeholders and external partners to ensure content, customer and digital/media approaches and processes align with organizational goals and industry best practices.
• Pharmaceutical / Healthcare experience and working knowledge of regulatory environment and what challenges that environment poses to innovating in the media space is preferred.
• Deep understanding of both HCP and DTC/patient media landscape, digital media, TV (Linear, Connected) channels and platforms, social media, SEO, omnichannel optimization/orchestration with other channels.
• Proven experience leading integrated media campaigns with a heavy focus on digital healthcare channels (paid, owned, earned) and TV (Connected, Linear, etc.)
• Strong command of media performance metrics and identity resolution tools, vendors (IQVIA, Crossix, Nielsen).
• Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
• Strong ability to drive insights from measurement tracking to drive action that increases brand impact.
• Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
• Work with agility - improve media processes, ways of working both internally and externally, work smarter and more efficiently.
• Leadership of media agency team to ensure the highest delivery of media performance and activation
• Exceptional storytelling and executive communication skills; represent media strategy in executive-level discussions and provide regular updates to senior commercial leadership.
• Expertise in AI- and technology-enabled media innovation and automation
• Strong relationship management and agency leadership experience
• Knowledge of emerging media platforms and content formats (e.g., retail, influencer, shoppable, gaming)
• Balance of creative and analytical thinking to drive measurable impact
• Demonstrated ability to influence in a large and matrixed organization required
• Experience to develop, communicate, advocate and execute a strategy required
• Proven experience in prioritizing and managing a complicated portfolio of projects required
• Proven success in working in a matrixed organization with strong collaboration and influence skills.
• Demonstrated experience and strength in senior leader communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
• Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.

Other:

• This role is based in Horsham, PA and may require travel up to 10%

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

 

 

Required Skills:

 

 

Preferred Skills:

Brand Positioning Strategy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Marketing Technology, Digital Trends, Inclusive Leadership, Leadership, Process Improvements, Relationship Building, Report Writing, Search Engine Marketing (SEM), Technologically Savvy