JOB DESCRIPTION:
Marketing Manager-PCIO-FraBeN
Essential job Responsibilities
Objectives:
Supporting the business to spot, shape and deliver opportunities to meet the short- and long-term business vision and PCIO France goals while driving sustainable growth through data-driven insight, customer-centric marketing, winning innovation beyond product, and flawless execution. Engaging with KOL, scientific societies, ministry of health to build plan to increase awareness and adoption of PCIO (Imaging, Physiology & Orbital).
Responsibilities:
- Operationalize PCIO plan revenue & Divisional Margin achievement
- Achievement of market share goals and value maximization for all PCIO product areas
- Effective development and implementation of marketing strategies and activities throughout France.
- Brand Differentiation and Value Preservation / Creation
- Adapting global and region marketing strategies to local market needs
- Geography influencer and monitor of market activities across EMEA
- France lead for input into, and high-level execution of, regional strategies across EMEA geography for maximum impact and outcomes to the PCIO business
- Work in close cooperation and influence EHQ and global Marketing to ensure optimal implementation and alignment to achieve business objectives in France.
- Partner with the EMEA marketing group to develop the products and materials that support our strategies
- Link and implement programs together with the Medical Affairs group to create preferential market growth & share attainment.
- Equip the sales team with expertise and ability to support PCIO cases autonomously
- Monitoring and Intelligence methods to stay ahead of market trends and competitive strategies
- Provide insights for financial planning and forecasting as well as strategic planning exercises
- Understands, analyzes and accurately interprets key financial performance indicators for PCIO business and how AV solutions will impact targeted financial objectives
- Manage one alternant to drive PCIO tactics implementation in France
Knowledge & Skills:
- In depth understanding of the FraBeN landscape in PCIO
- Medical Device industry and market trends knowledge
- High level business and financial acumen
- PCIO product and service knowledge
- Strong communication & influencing skills
- Ability to build long term strategic and senior level relationships
- Business Planning and project planning
- Analytical, Creative and operational high-level marketing skills
Required competencies:
- Leading and influencing through strong marketing plans & strategy, ensuring credibility across all levels of stakeholders
- Recognized as someone with in-depth understanding of the business drivers, and skilled at spotting and setting early and predictive performance indicators
- Ability to interface with key customers and opinion leaders
- Results driven
- Creative thinking
- Strong customer orientation
- Strategically minded
- Adaptability - challenges the status quo
Educational requirements:
- Minimum bachelor’s degree in science or economics
Experience:
- Minimum 10 years related sales/marketing experience
- Medical education or previous experience in Medical business is preferred
- Mature product / business life-cycle management would be advantageous
- Track record of tangible results
- Advanced (local) marketing experience
- Large multinational company experience
- Multi-stakeholder experience
Specific requirements:
- Fluent in French and English - Dutch would be advantageous
Location:
Rungis
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
AVD Vascular
LOCATION:
France > Rungis : Miami Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable