Job Classification:

Marketing & Communications - Marketing

Our Business

For 150  years, Prudential’s diverse and talented employees have been committed to helping customers and their families grow and protect their wealth through a variety of products and services.   We are known for delivering on our promises and are recognized as a trusted brand and one of the world’s most admired companies.

The Business

Prudential’s Brand Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role

As a Manager, Brand Content at Prudential Financial, you will lead the creation and curation of compelling content that resonates with our audience, enhancing the brand's reputation as a trusted financial partner.

Collaborating with cross-functional teams, you will ensure that all content aligns with our strategic goals, fostering growth and protection for families.

Your role involves developing content strategies, managing content production, and measuring the impact of content initiatives to drive engagement and brand loyalty.

Responsibilities:

• Develop and implement content strategies that align with Prudential Financial's brand values and objectives to enhance brand awareness and customer engagement
• Oversee the creation, editing, and publication of high-quality content across various platforms, mainly the company website, social media, and with advertising partners
• Translate brand strategy and activation activities into compelling content opportunities by identifying themes and hooks to build internal and external audience engagement
• Collaborate with cross-functional teams, including marketing, product development, and public relations, to ensure consistency in brand messaging and content
• Conduct market research to identify trends, customer needs, and competitive insights that inform content creation and strategy
• Monitor and analyze content performance metrics to assess the effectiveness of content strategies and make data-driven adjustments as needed
• Ensure all content complies with regulatory requirements and company policies, maintaining a high standard of accuracy and integrity
• Stay informed about industry developments and best practices in content marketing, integrating new ideas and technologies into the content strategy
• Develop and maintain a content calendar to ensure a consistent flow of relevant and timely content that supports business goals
• Coordinate with analytics, digital marketing, and media to test and optimize content including SEO and search results
• Facilitate the creation of thought leadership pieces and other premium content to position Prudential Financial as a trusted authority in financial services

This role is hybrid with onsite work in Newark, NJ 3 days per week.

Your Expertise
What you’ll need to succeed:

• Bachelor’s degree in Marketing or a related field and a minimum of 5 years in Marketing with 3+ years in a Content Marketing
• Proven track record in developing and executing content strategies aimed at financial education for consumers
• Strong writing and editing skills, with the ability to produce high-quality content independently or in collaboration with others
• Deep understanding of the financial services industry and its impact on consumer wealth growth and protection
• Experience in creating engaging and informative content that educates and empowers consumers
• Ability to see work through end to end, collaborating with teams as needed and working independently when necessary
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Strong analytical skills to measure the effectiveness of content strategies and make data-driven decisions
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Excellent communication skills, both written and verbal, to articulate complex financial concepts clearly and concisely
• Collaborative mindset, with the ability to work closely with cross-functional teams including marketing, product, and compliance
• Passion for financial literacy and a commitment to helping consumers make informed financial decisions
• Proven ability to thrive in a high energy environment where tactical and strategic activities are expected to be driven in parallel
• Strong project management skills to ensure timely execution of marketing initiatives
• Experience with digital marketing tools and platforms to enhance content distribution and engagement
• Excellent communication skills, both written and verbal, to articulate strategies and influence stakeholders
• Adaptable and innovative, with a willingness to explore new trends and technologies in advertising and content

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What we offer you:

Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $107,300.00 to $166,400.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.

• Market competitive base salaries, with a yearly bonus potential at every level.