W Agency | The Wasatch Group

About W Agency

W Agency is the in-house marketing department for The Wasatch Group, a diversified company with a national footprint spanning multifamily, real estate development, master-planned communities, commercial real estate, lifestyle ventures, venture capital, manufacturing, healthcare, energy and philanthropic initiatives.

We operate as a full-service strategic marketing team—driving performance, brand equity, and innovation across a dynamic portfolio of companies. Our work spans digital campaigns, AI-driven marketing automation, content creation, brand strategy, and cross-functional collaboration across development, capital, management, and venture platforms.

We move fast. We think strategically. We execute with precision.

Position Overview

The Marketing Coordinator plays a critical role in supporting and executing integrated marketing initiatives across multiple Wasatch entities. This is a hands-on, high-visibility role for a driven, creative, and proactive marketing professional with 2–5 years of relevant experience.

This individual will coordinate marketing campaigns, develop compelling content, manage email marketing initiatives, social media management, support AI-driven marketing tools, and ensure consistent brand execution across digital and physical platforms.

The ideal candidate thrives in a collaborative environment, communicates effectively with internal and external stakeholders, and brings both creative energy and operational discipline to their work.

Key Responsibilities

Campaign Development & Execution

• Support the planning, coordination, and execution of multi-channel marketing campaigns
• Assist in campaign tracking, reporting, and optimization
• Coordinate timelines, deliverables, and internal approvals
• Ensure brand consistency across all platforms and properties

Email Marketing & Automation

• Develop and execute email campaigns across multiple audiences
• Segment audiences and support CRM-based targeting strategies
• Analyze performance metrics (open rate, CTR, conversions) and recommend improvements
• Support automation workflows and lifecycle marketing initiatives

AI & Marketing Technology

• Assist in the implementation and optimization of AI-driven marketing tools
• Support data analysis and marketing performance dashboards
• Contribute to process improvements that increase efficiency and scalability
• Stay current on emerging AI and marketing automation trends

Content Development (Creative + Copy)

• Write compelling marketing copy for digital campaigns, websites, social media, and print materials
• Support creative asset development in collaboration with designers and vendors
• Assist with video, social, and storytelling content initiatives
• Maintain brand voice consistency across all Wasatch platforms

Cross-Functional Collaboration

• Work closely with internal teams across Development, Capital, Management, Venture, and Manufacturing
• Communicate clearly and professionally in meetings and digital platforms
• Coordinate with property teams and leadership to ensure marketing alignment
• Proactively identify opportunities to improve marketing performance and communication

Qualifications

• 2–5 years of relevant marketing experience
• Experience with email marketing platforms and CRM systems
• Working knowledge of AI tools and marketing automation platforms
• Strong copywriting skills with attention to tone and brand voice
• Familiarity with digital marketing metrics and reporting
• Creative experience in branding 

Who Will Be Successful in This Role

The ideal candidate is:

• Driven – Takes ownership and pushes projects forward
• Creative – Brings fresh ideas and strong storytelling instincts
• Proactive – Anticipates needs and solves problems before being asked
• Collaborative – Works well across teams and values shared success
• Detail-Oriented – Executes with precision and consistency
• Adaptable – Thrives in a fast-paced, multi-brand environment
• Professional Communicator – Comfortable presenting ideas and interacting with internal stakeholders

This is not an entry-level coordination role. It is a growth-track position for someone who wants exposure to strategic marketing, innovation, AI integration, and high-impact brand development.

What You’ll Gain

• Exposure to a diverse and nationally recognized portfolio
• Experience working across multiple industries and verticals
• Opportunity to work in a highly innovative, AI-forward marketing environment
• Professional growth within a collaborative and high-performing team
• Direct interaction with leadership and decision-makers