JOB DESCRIPTION:

Report to: Head of Digital & Media

Working Location: Me Linh Point Tower, 02 Ngo Duc Ke, District 1, HCMC

MAIN RESPONSIBILITIES

Performance marketing:

• Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign.

• Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets.

• Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics.

• Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance.

• Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target.

Direct to Customer:

• Co-work with Brand Manager to set online sales target.

• Build digital plan and manage agency that achieve the target with efficient ROI.

• Manage website implementation and digital tracking tool including GA4, E-Commerce report.

• Explore new digital channels / innovation that help grow D2C penetration.

• Conduct A/B test and learn that enforce best tactics and initiatives.

• Support and guide brand team on schemes and creative production that maximize performance by different channels.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

• Bachelor’s Degree In Marketing, Communication, Business Administration or relevant majors.

• A minimum of 3-5 years of experience in Digital Media, Performance Marketing, prefer candidate with agencies background.

• A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel.

• Able to work under high pressure and fast-paced environment.

• Highly responsible and self-motivated personality.

• Organizational skills set with effective communication and ability to multitask.

• Data-driven, analytical and quick sense of numbers are a must.

• Proficiency in verbal / non-verbal English.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Vietnam > Ho Chi Minh City : Me Linh Point Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)