Posted:
8/27/2024, 4:53:19 AM
Location(s):
California, United States ⋅ Carlsbad, California, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Overview of prAna:
prAna is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature.
We’ve been doing what we do since 1993 in Carlsbad, California. Each year since, prAna has welcomed increasingly more people to the prAna way of life through a multi-channel strategy including our own branded stores, a robust ecommerce business, and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.
prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014 and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company.
ABOUT THE POSITION
The Sr. Lifecycle Automation Specialist is customer obsessed and an experienced, innovative customer lifecycle marketer. The ideal candidate has been successful in using data driven insights to identify opportunities and personalize the customer experience through their lifecycle. You have developed automated customer journeys across multiple channels including email, SMS, paid channels, etc. to improve engagement, drive revenue, increase customer retention and impact other key customer KPIs.
In this role, you will be responsible for the end-to-end development of lifecycle marketing campaigns/customer journeys and all data that supports it. This includes strategic program development, asset coordination across creative and marketing teams, hands on system/platform execution, and analytics of all lifecycle campaigns.
To succeed in this position, you are a self-starter. You have experience developing or improving existing dynamic and targeted campaigns. You are data-driven and leverage results to help influence decisions to improve customer LTV. You have a strong understanding of data feed management between multiple systems and take initiative to ensure the data is correct to provide the best customer experience.
This position combines creative thinking, exceptional communication skills, and detail orientation to deliver a consistent and relevant brand experience through email, SMS and other digital marketing channels. This position has a high degree of autonomy, independent thinking and sound judgement while still collaborating cross functionally and within a matrixed organization. Teams you will work with include but are not limited to Performance Marketing, eCommerce Operations, Customer Marketing, Digital Design, Web Development, IT/IS, Analytics, and 3rd party vendors.
HOW YOU’LL MAKE A DIFFERENCE
Own and manage lifecycle campaigns from ideation to execution and analysis
Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels
Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention
Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns
Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies
Maintain knowledge of best practices, tools, industry trends and regulation requirements
Own A/B testing schedule within customer journeys / automation campaigns
Perform other duties as assigned.
YOU ARE
Initiative, proactive, self-directed
Data obsessed, results-driven, goal-oriented
Ability to prioritize and work against aggressive deadlines
Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company
Strong organizational, analytical and creative skills
Ability to operate in the spirit of service (SEVA) in how we treat our customers and each other
YOU HAVE
Bachelor’s degree required, in Marketing or Business highly preferred
5 to 8 years of experience in email marketing and CRM roles, preferably within apparel
Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated market
Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.)
Proficiency with SMS platform (Attentive or others)
Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool
#LI-AB1
#Hybrid
#prAna
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.Salary Range: $81,300 - $135,900*Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience, and internal equity.At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.
Website: https://prana.com/
Headquarter Location: Carlsbad, California, United States
Employee Count: 251-500
Year Founded: 1993
IPO Status: Private
Industries: Apparel ⋅ E-Commerce ⋅ Fashion ⋅ Manufacturing ⋅ Retail