Senior Marketing Manager (m/f/d) - Acute Kidney Injury Therapies

Posted:
7/25/2024, 2:48:11 AM

Location(s):
Bad Homburg vor der Höhe, Hesse, Germany ⋅ Hesse, Germany

Experience Level(s):
Senior

Field(s):
Growth & Marketing

The Senior Marketing Manager works on the planning and implementation of global plans and projects that support the sales of products from the Fresenius Medical Care Critical Care AKI value stream. Responsible for supporting the development and execution of the global marketing plan, partnering with internal and external partners to create and design marketing materials, leveraging communication and sales channels to communicate brand messaging to our core target audiences, and collaborating with regional and country organizations to grow share, revenue, and profit. Adheres to the Fresenius Medical Care Compliance Program, including following all regulatory, divisional, business unit and department policy requirements.

Main Responsibilities:

  • Contributes to the creation of the Critical Care AKI global marketing plan that reflects current consumer insights, future trends, and delivers against business objectives in close alignment with product managers and regional marketers

  • Establishes customer needs through market research and frequent interaction with potential and existing Critical Care AKI customers

  • Tactically executes global downstream marketing plan

  • Understands and adeptly utilizes marketing and communications technology programs (i.e. Veeva)

  • Creates, monitors and can train others in ways of working including marketing policies, procedures, compliance and processes

  • Ensures that After Action Reviews (AARs) are carried out for all key campaigns or activities

  • Assists with various projects and other duties as assigned by direct supervison

What we expect?

  • Bachelor’s Degree within Marketing or related field; advance degree desirable

  • Proven track record in cross-functional collaboration between commercial and product management organizations

  • Proven track record of executing marketing plans and initiatives in a complex matrix organization​

  • Related experience in marketing, preferably in the health care or lifescience/ pharma sector

  • Skilled at conceptualizing and reviewing creative materials to meet business needs

  • Strong organizational, communication (oral and written), and leadership skills

  • Team player with ability to work collaboratively with other internal and external partners

  • Proven ability to manage multiple priorities and projects simultaneously

  • Strong decision-making skills and a willingness to adapt with change

  • Proven ability to creatively apply brand style and tone across breadth of marketing assets

Our offer to you:

There is a lot for you to discover at Fresenius, because we have a lot to offer. No matter in which field you are an expert (m/f/d) and how much experience you bring with you - for your professional future with meaning:

  • The opportunity to work on a mobile basis

  • Whether in front of or behind the scenes - you will help to make better and better medicine available to more and more people around the world

  • Individual opportunities for self-determined career planning and professional development

  • A corporate culture in which there is enough room for innovative thinking - to find the best, not the fastest, solution together

  • A large number of committed people with a wide range of skills, talents and experience

  • The benefits of a successful global corporation with the collegial culture of a medium-sized company