Offline Marketing Specialist

Posted:
3/20/2025, 5:00:00 PM

Location(s):
Shanghai, Shanghai, China ⋅ Shanghai, China

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Trade Marketing Support

  • Understand key target audience and their emotion driver to develop sell-out program to drive foot traffic
  • Work with agency to improve store merchandising display and enhance POS communication
  • Develop brand premium based on annual theme and co-ordinate logistic with external vendor
  • Provide support to dealers on material sharing and planogram design recommendations

Industrial Vertical Development

  • Align with regional product team to develop targeted vertical catalogue
  • Work with cross-function team to gain end user insights and develop vertical related content
  • Collect and share successful case from each country to assist on country-level sales pitch
  • Provide guidance on country-level tradeshow design to ensure brand consistency

Partnership Program

  • Leverage global partnership program with Mclaren to work with the country on campaign execution
  • Connect with global team to obtain campaign material and acquire approval from Mclaren for material adaptation
  • Follow up on co-branded brand premium order and logistics

Report and Budge

  • Track performance through data analysis by converting KPIs and findings into specific insights and actions.
  • Budget reporting and management, including preparing reports for internal clients and producing expenditure updates for marketing initiatives.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.