Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

We are seeking a highly skilled and strategic Media lead to drive our content and editorial vision in Hong Kong. This role is critical to shaping our brand voice, curating compelling content, and ensuring our narrative aligns with both global standards and local relevance. The ideal candidate will be a creative storyteller, a detail-oriented editor, and an adept strategist with a business lens who can lead content initiatives that engage, educate, and inspire our audience.

This individual will play a key role in elevating Yahoo's media presence by guiding content ideation and collaborating with product, sales, and cross-functional teams across Yahoo Inc.

Key Responsibilities:

• Content Strategy Development: Define and execute the editorial strategy for Hong Kong market, aligning with global content goals while adapting to local market trends, customer preferences, and industry needs.

• Editorial Planning and Management: Oversee editorial calendar planning, content creation, and distribution across multiple platforms, including websites, apps, social media, and syndication partnerships.

• Guide the editorial team in producing search-optimized  videos, articles, and multimedia content for Yahoo and its social platforms.

• Lead ideation, assignment, and initiatives for cross-platform content that aligns with Yahoo’s brand vision.

• Brand Voice and Tone: Ensure all content maintains the brand voice, is consistent, and adheres to the company's style guide, while tailoring the tone to the local market as needed.

• Collaboration and Leadership: Collaborate closely with Taiwan and global content teams, regional marketing, product teams, and local stake-holders to align on content initiatives and drive integrated campaigns. 

• Audience Engagement and Growth: Use data insights and feedback to understand audience preferences, improve content effectiveness, and optimize engagement metrics. 

• Trend Analysis and Insights: Monitor market trends, competitor content strategy, and industry developments to identify opportunities for new content ideas, formats, and audience engagement strategies. Stay informed on emerging media trends to ensure Yahoo remains at the forefront of cultural and industry conversations.

• Quality Assurance and Compliance: Ensure content meets high standards of quality, complies with local regulations, and is global editorial standards.

Requirements:

• Experience: 10+ years of experience in media managing roles, preferably within online media, news outlets, e-commerce, publishing with a track record of content leadership at a national level.

• Content Creation Skills: Excellent writing, editing, and storytelling skills, with a keen eye for detail and the ability to craft content that resonates with the target audience. Deep understanding of Hong Kong’s media landscape, cultural nuances, and audience preferences with the ability to understand the building blocks of strong content and apply those principles across multiple platforms.

• Strategic Thinking: Ability to set a vision, prioritize tasks, and make data-driven decisions to meet editorial goals. Develop and implement Yahoo’s media content strategy, balancing long-term editorial objectives with immediate growth opportunities.

• Digital Proficiency: Familiarity with digital content management systems, analytics tools, and social media platforms, and audience development best practices.

• Analytical Mindset: Sound experience in managing media budgets, analyzing performance metrics, and providing actionable insights for optimization.

• Result Driven: Proven track record of successful media campaigns, demonstrating the ability to drive results and achieve business objectives.

• Communication: Excellent interpersonal and communication skills to collaborate with diverse teams and stakeholders across the organization. 

• Adaptability: Able to work in a fast-paced, dynamic environment and adjust strategies based on feedback and changing business needs. A self-starter with the ability to prioritize work within a complex and fast-paced organization.

Preferred Qualifications:

• Educational Background: Bachelor's or Master’s degree in Marketing, Business Administration, Mass Communications, Journalism, or a related field. Bachelor’s degree required, MBA preferred.

• Language Skills: Strong verbal and written communication skills in Chinese and English, fluency in English, Cantonese and conversational Mandarin.

• Proven Leadership: Strong leadership and team management experience, with a collaborative approach to working across functions.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.