Key Responsibilities
Media Plan Implementation and Campaign Management
- Ensure all media plan requirements are correctly implemented in DSP consoles.
- Ability to oversee the execution of planned campaigns to ensure the highest standards are in line with set objectives
- Track, measure, and analyze early post launch campaign activities and resolve delivery and performance problems related to set up and technical issues.
- Ongoing optimization of multi-channel campaigns to ensure client goals are met
- Liaise with the agency account leads and clients directly to discuss current campaign optimization plans and recommendations.
- Work with wider Campaign Management team to build strategic optimisation framework and testing framework to deliver outstanding results
Business and Team Development
- Full support of career progression of more junior team members supporting them in growth and development and training in role
- Monitor programmatic campaigns KPIs to foresee any potential up weights
- Propose to test new technologies, data, and betas to deliver innovations
- Ability to effectively explain reason behind performance changes and recommend course of actions for key stakeholders
- Have an excellent understanding all elements of Kinesso applications and product offerings
Key Requirements
- 5 years experience within campaign management and programmatic
- Experience with account management
- Solid understanding of digital advertising concepts and terms.
- Strong understanding of ad networks, exchanges and/or auction marketplaces.
- Prior experience with trafficking digital ad campaigns in an ad server or DSP.
- Ability to troubleshoot and familiarity with ad-server interface.
- Familiarity with creative testing, media formats and internet technologies.
- Excellent client service approach and ability to multitask with great attention to detail.
- Fundamental knowledge of ad targeting methodologies.
- Ability to work collaboratively as part of a cross-functional team.
- Any advertising agency, ad network or publisher experience preferred.