Job Description

• Drive business growth across all target segments via acquisition and retention initiatives that hit business objectives and build brand loyalty

• Responsible for the end-to-end design and execution of strategic campaigns including concept ideation, media, go-to-market strategy, and budget planning

• React fast to mid-campaign performance and optimize in between campaign activities

• Analyse reporting and data across marketing campaigns, using data to drive better campaigns through a test and learn approach

• Work with key stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, events​,​ partnerships, etc.

• Proficiency in optimizing and executing digital, offline & ATL channels

• Able to use consumer insights and human psychology to come up with and develop creative marketing tactics

• Proven ability to orchestrate large campaigns spanning numerous marketing channels

• Results and performance driven, preferring data to drive your everyday decisions

• Possess a hands-on mentality and an analytical and structured way of working

• Able to operate successfully in a lean, fast-paced organization to scale quickly

• Self-motivated with a focus to exceed set goals

• Comfortable adapting to new technologies

These are skills that are ‘nice-to-have’ and will make you stand-out in the job application:

• Highly adaptable and creative - critical as the marketing field is constantly evolving

• You have a natural impatience for the status quo and insist on looking for improvements

• You hate the phrase “the devil is in the details” because you think that’s where the fun is

• You excel at, and love working in a fast-paced, always-changing environment

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.

• Minimum of 7-10 years of progressive experience in campaign marketing, with a strong focus on driving commercial results.

• Proven experience in managing and executing successful marketing campaigns for e-commerce platforms (preferably ticketing or similar) and/or tourism-related organizations.

• Demonstrated ability to work independently, take initiative, and make strategic decisions.

• Exceptional stakeholder management and communication skills, with the ability to influence and build consensus across different teams and levels.

• Strong analytical skills and experience using data to measure campaign performance and inform decision-making.

• A strategic thinker with the ability to see the bigger picture and identify opportunities for cross-functional collaboration and integrated marketing approaches.

• Creative problem-solving skills and a proven ability to think outside the box to develop innovative marketing solutions.

• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.

• Experience managing marketing budgets and optimizing ROI.

• Familiarity with various marketing technologies and platforms.