We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Director of Strategy and Business Development will lead enterprise-wide initiatives that accelerate our residential market expansion. This executive role requires a visionary leader with deep expertise in distributed energy resources (DERs), rooftop solar PV, battery storage systems, residential financing models, and market forecasting methodologies. The position will create strategic opportunities to drive partnerships, innovation in financing structures, and establish frameworks to scale residential energy adoption—such as building a Texas-focused, VPP-enabled offering that is competitive in the market and incorporates backup generators as part of an integrated home energy product.

Job Duties:

Business Development and Innovation

• Partnership Development: Negotiate and manage strategic partnerships with residential installers, technology providers, financiers, retail electric providers (REPs), and utilities/aggregators to scale market offerings; collaborate with sales and marketing teams (and partners) to support lead generation and co-marketing programs

• Market Development Strategy: Lead development and execution of comprehensive market entry strategies for residential energy products and services—prioritizing a Texas launch and a VPP-enabled model that is competitive with leading market offerings, including integration of backup generators alongside solar and batteries; develop a comprehensive business plan for Puerto Rico, including market sizing, go-to-market strategy, partnership approach, regulatory considerations, and financial model

• TPO Strategy Development: Design and implement partnerships and third-party ownership models including Power Purchase Agreements (PPAs), Energy-as-a-Service (EaaS), and distributed energy financing structures

• M&A, Investments, and Financial Structuring: Collaborate with corporate development and finance teams to identify, design and execute financing solutions with institutional investors, utilities, and strategic partners

• Risk Management: Develop comprehensive risk assessment frameworks for new programs, including regulatory, technology, and market risks.

Market Intelligence & Strategic Analysis

• Competitive Intelligence: Maintain deep understanding of the Texas/ERCOT residential energy competitive landscape (including traditional solar and battery storage providers as well as VPP-focused providers), regulatory trends, and emerging business models that combine solar, storage, and backup generators

• Market Sizing: Lead comprehensive Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) analysis for business planning and scoping new opportunities

• Technology Road Mapping: Collaborate with R&D and product teams to align technology development with market opportunities and customer needs

• Regulatory Strategy: Work with policy, government affairs and legal teams to shape regulatory engagement strategies and anticipate policy impacts—especially in Texas (ERCOT market rules and relevant state regulatory requirements) to support VPP participation and generator-inclusive residential offerings

Strategic Program Leadership

• Portfolio Management: Oversee a portfolio of strategic programs ensuring alignment with corporate strategy and optimal resource allocation across business units

• Program Governance: Establish and maintain enterprise program management standards, governance frameworks, and performance metrics that drive accountability across matrix organizations

• Executive Reporting: Provide strategic insights and program performance updates to C-suite leadership, board members, and external stakeholders

Cross-Functional Leadership & Matrix Management

• Organizational Alignment: Lead cross-functional teams spanning products, engineering, operations, sales, finance, and legal to deliver integrated strategic initiatives

• Stakeholder Management: Influence senior leadership across multiple business units to secure resources, resolve conflicts, and maintain program momentum

• Change Management: Drive organizational change initiatives required to support new business models and market strategies

• Talent Development: Build and mentor high-performing strategy and program management teams, including

Minimum Job Requirements

• Minimum 10+ years of progressive leadership experience in residential energy, with focus on distributed energy resources (DERs) such as solar, batteries, demand response/VPP, and/or backup power (including generators)

• 5+ years of senior management experience leading complex, cross-functional programs in matrix organizations

• Proven track record managing strategic initiatives with budgets exceeding $25M

• Demonstrated experience building products or partnerships in Texas, including familiarity with ERCOT market dynamics, retail electric providers (REPs), and demand response/VPP program participation

• Deep understanding of energy markets, including wholesale electricity markets, utility regulation, and distributed energy resource integration

• Extensive experience with third-party ownership models, energy project finance, and innovative business model development

• Knowledge of Virtual Power Plant (VPP) technologies, demand response programs, and grid modernization initiatives

• Understanding of residential energy technologies including solar PV systems, energy storage, backup generators, and electric vehicle charging infrastructure

• Demonstrated ability to lead and influence in complex matrix organizations without direct authority

• Proven experience building and scaling high-performance teams, including remote and hybrid work environments

• Strong executive presence with ability to represent the organization at industry events and with external stakeholders

• Experience managing multiple concurrent strategic initiatives while maintaining quality and timeline adherence

• Able and willing to travel up to 20%

Preferred Job Requirements

• MBA or advanced degree in Engineering, Economics, Finance, or related field

• Previous executive experience at energy technology companies, utilities, or independent power producers

• Direct experience with regulatory proceedings, utility partnerships, or government affairs

• Track record of successful M&A integration or joint venture development

• Board or advisory experience with energy technology companies

Generac is committed to fair and equitable compensation practices. The salary range for this role based in (Santa Monica, CA) is ($275,000 - $ 295,000 base .)  This compensation will ultimately be in line with the location in which the position is filled.  Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications and geographic location.  This role is eligible for variable compensation including short term and long-term incentives.
 
"This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits." 

DISCLAIMER: All responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position.  Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk.  On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”