Principal, Commerce & Data Marketing

Posted:
3/19/2025, 7:00:08 AM

Location(s):
Seattle, Washington, United States ⋅ Washington, United States

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Hybrid

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
 
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
 
Our brand values help bond us together and drive our success:
 
·       Runner First  
We act in the best interest of the runner
 
·       Word is Bond 
We do what we say we’ll do
 
·       Champion Heart  
We give our all in everything we do  
 
·       There is no “I” in Run
We stay generous with our humanity
 
·       Keep Moving
We find ways to move every day, because joy is kinetic!
 
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.   

Your Job:

As the Principal, Commerce & Data Marketing, you will partner with your manager in developing and leading Brooks’ demand generation strategies focusing on Affiliate and Direct Mail marketing to both retain and acquire new customers to the brand while also helping to increase brand awareness and drive business results for BR.com. You will also partner with leads across the Paid Media team to develop and hone our audience data marketing strategies and projects including rolling these out to your owned channels.  As a key leader on the NA Paid Media Team, you’ll be accountable for helping to develop and implement our data strategies and overseeing tactical execution and optimizations across multiple channels/programs including affiliate, partner marketing, referral marketing, and direct mail in addition to NA Paid Media Data Marketing projects.
 
You will be accountable for external vendors and agency management, ensuring the channels are meeting and exceeding brand and performance KPIs to drive the business. You will lead cross-functionally building relationships to drive the business across Product Marketing, Brand Marketing, Digital Marketing, Integrated Marketing, E-commerce, Creative, and Digital Products teams to support programming and attain target KPIs across channel. The ideal candidate is one who is effective at collaboration, communication, performance, and is curious to learn something new every day, challenging the norm. Success in this role means being a high-impact business contributor, growing cross functional leadership skills, and driving strategy in a highly collaborative and data conscious environment.  
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $131,662 - $210,680 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.  

Other:
Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus-in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location- You will spend at least 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.