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Job Description

The Vietnam Vaccine Consumer MKT Manager is a key role, responsible for leading the development and execution of vaccine consumer activation/marketing tactics for Vietnam.  This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector.

Key Responsibilities:

• Raise consumer RSU (risk, severity and urgency) perceptions for Dengue Vaccine

• Lead the development and enhancement of consumer marketing knowledge and capabilities across all vaccines team

• Shape impactful consumer journeys based on consumer insights, behaviours, market data and trends, and through close collaboration the cross-functional team especially consumer activation lead and the consumer engagement lead

• Leverage Data, Digital and Technology (DD&T) and analytics to optimize campaign performance in close partnership with the consumer engagement lead and MCE I&A (where relevant)

• Provide strategic input on product positioning, pricing, and market access tailored to Vietnam consumers

Qualification/ Attributes:

• Minimum 5 years’ experience in consumer marketing with FMCG, OTC or retail e.g Unilever, P&G

• Strong marketing knowledge in consumer engagement (e.g. metrics, consumer journey, social media)

• Understanding or experience applying behavioral science to inform decision-making e.g. cognitive biases

• Strategic and analytical thinking

• Ability to deal with decision making processes in complex organizations and generate collaboration and followership.

• Fluent English speaker to ensure effective communication across the region and to Global

Locations

Ho Chi Minh City, Vietnam

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time