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Manager, Regional Strategy and Go-to-Market ANZ

Role Purpose and Responsibilities

This is a critical role in pursuing the department’s mission of accelerating the growth of each business unit, by delivering best in class services, to understand, engage & excite players. Specifically, this role will focus on enhancing regional growth and market penetration through regional intelligence, nuance to pre-established global marketing strategies and a relentless focus on campaign executional excellence.

Regional Strategy and Go-to-Market:

This individual will be responsible for the development and execution of comprehensive strategies and campaigns to drive market share and revenue growth across Australia & New Zealand markets for assigned titles.  The role will focus primarily on NBA & Sports* titles but could range from core, sports and FTP, with projects allocated based on launch cycles and team capacity.

Regional Strategy:

• Identifying cultural events and insights to help build strategies for ANZ to maximise commercial opportunities and local relevance throughout the region

• Working with the Director & stakeholders  to ensure all growth market opportunities are considered

Campaign Planning:

• Collaborate with Business Unit marketing teams to ensure that global campaign strategies are compatible with regional growth objectives

• Briefing agencies and helping develop paid and organic planning including media, local partnerships and events

• Collaborate with PR and Influencer agencies and teams to pull a comprehensive campaign together

Executional Excellence:

• Ensuring excellence in all aspects of the campaign delivery

• Track timing and delivery of campaign, and escalate any concerns

Stakeholder Management and Communication:

• Communicate and collaborate with internal stakeholders to ensure alignment and support for regional initiatives and validate results

Key Responsibilities:

• Budget planning and management including PO raising

• Contracting suppliers

• Campaign performance reporting throughout campaigns

• Briefing and managing agencies output