Posted:
2/19/2026, 1:12:55 AM
Location(s):
California, United States ⋅ Glendale, California, United States
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Business & Strategy ⋅ Sales & Account Management
Job Posting Title:
Assistant Manager, NAM HardlinesReq ID:
10142321Job Description:
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.
Be Part of the Story as the Assistant Manager, NAM Disney Consumer Products supporting the Multi-Category Hardlines Licensing. You will oversee the growth and management of various toy categories. This role is essential in bringing the Disney, Marvel, Star Wars and 20th Century brands to market through innovative products that appeal to our consumers with the goal of meeting or exceeding predetermined revenue targets and growth objectives.
This role will report to the Manager, NAM Hardlines
This is a full-time position
Based in Glendale, CA
On-site Monday – Thursday, Remote Friday
Category Management:
Manage licensees for assigned category, which includes contract negotiation, resolving issues, and promotional/advertising initiatives.
Research & understand competitive landscape. Analyze and understand market trends, consumer and retailer and industry needs.
Analyze account business performance and develop/drive growth objectives that are aligned with DCP initiatives.
Develop and implement product strategies, merchandising and marketing plans to ensure sales are maximized and marketing objectives are met.
Onboard, Set-up and lead licensees’ business reviews.
Negotiate financial deal points and other material terms on new deals and renewals
Perform all functions of “Contract Owner” for a selection of licensees.
Product Development:
Partner with product development to innovate & bring to market compelling new product for categories managed; collaborate and oversee product development strategy with special focus on quality, appropriate SKU count, feature/benefit analysis.
Set product strategy and align with Product Development team to ensure timely approval of products which may include: lead meetings; review line lists; respond to product development team in the case of OPA submission changes; execute merchandising plans; public relations and advertising coordination.
With Sales team, define and plan product development for retailer exclusive products.
Prepare product presentations included but not limited to internal line reviews.
Ensure licensee product lines reflect Disney quality and brand/property objectives.
Business and Finance Planning:
Accountable for developing, proposing, overseeing, and implementing the business strategy for select Hardlines categories.
Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting (setting annual AOP targets, obtaining and reviewing quarterly forecasts)
Participate and contribute to the strategic planning process. Develop strategies and business plans by retailer, brand and property.
Manage the process from concept to pitch, to licensee on-boarding, contract negotiation and contract signature.
Brand and Content Management:
In conjunction with/support of the Franchise team:
Provide any licensee/product information in support of marketing and brand presentations and sales meetings
Help define and integrate licensees within wider brand and marketing plans
Strategically outline and develop licensee’s product information in support of marketing and brand presentations and sales meetings
Retail, Sales, PR and Marketing
Support internal initiatives generated by Marketing and Sales Teams.
In conjunction with Franchise partners, communicate new product initiatives and strategies to the internal retail teams.
Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation.
Work closely with licensees, retail and creative teams to ensure product lines are strategically thought out and meet retailer needs by distribution channel while maintaining Disney quality
Minimum 3+ years related experience with consumer products licensing
Strong understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
Experience or high level of interest in the Toys category
Excellent organizational and project management skills and ability to handle multiple tasks/assignments
Excellent understanding of brand and property positioning, retail business development function, retail distribution and the retail environment
Comprehensive knowledge of licensees' production and creative capabilities/limitations
Solid computer skills (Keynote, Excel, Power Point, Word, Outlook, Box)
Strong relationship building skills, flexible and adaptable; able to collaborate, influence and persuade at all levels of an organization, both internal and external
Strong analytical and strategic thinking skills
Excellent communication & presentation skills
Team Player with “can-do” attitude Multi-task oriented
Self-starter, able to work with minimal supervision
Ability to set quality standards and hold product to such standards
Able to function in a fast-paced environment
Bachelor's degree or equivalent related experience+
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
The base salary for this position in Glendale, CA is $87,100.00-$116,800.00. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.Job Posting Segment:
NA - Brand CommercializationJob Posting Primary Business:
Regional (NA - Brand Commercialization)Primary Job Posting Category:
Retail LicensingEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Glendale, CA, USAAlternate City, State, Region, Postal Code:
Date Posted:
2026-02-11Website: https://thewaltdisneycompany.com/
Headquarter Location: Burbank, California, United States
Employee Count: 10001+
Year Founded: 1923
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Amusement Park and Arcade ⋅ Animation ⋅ Consumer Goods ⋅ Digital Media ⋅ E-Commerce ⋅ Media and Entertainment ⋅ Multi-level Marketing ⋅ Performing Arts ⋅ Resorts