Scheduled Hours
37.5
Position Summary
Reporting to the Director of Marketing and Communications, this position contributes to the planning and development of communications for WashU Law. The Marketing and Communications Specialist should have copywriting and/or design experience within an agency environment and in alignment with a unifying strategy.
Job Description
Primary Duties & Responsibilities:
Content Planning and Development
- Writes copy/messaging/content supporting the brand strategy across digital and print, including web, social, email, video scripts, presentations, events, and thought leadership.
- Collaborates with organization and department leads to help plan and executes projects to ensure cohesive brand representation to all audiences.
- Maintains stewardship of brand tone and voice by establishing a working understanding of WashU Law’s operations, objectives and audience(s).
- Contributes to the development of strategies for multichannel campaigns to build awareness, influence consideration, and drive enrollment.
- Works closely with the Director to align messaging with brand standards.
- Reviews copy for grammar, syntax and brand style and proofs prior to deployment to ensure accuracy, consistency and completeness.
Research, Ideation and Measurement
- Understands and actively researches the evolving higher education landscape, bringing forward innovative ideas and media solutions that align with WashULaw goals and mission to enhance current strategies and push boundaries in higher education marketing.
- Develops a deep understanding of WashU Law institutional initiatives and how they drive reputation across all audiences.
- Contributes to brainstorming sessions and brand development, collaborating cross-functionally with stakeholders to ideate and execute communications that resonate with prospective student, current student, faculty and alumni audiences.
- Ideates within the context of cross-channel performance based on overall impact on reputation and applications.
- Participates in meetings and presentations to discuss marketing content performance, interpretation of data, and actionable plans based on findings.
- Identifies and presents new opportunities/areas of marketing content that will improve audience favorability.
Performs other duties as assigned.
Working Conditions:
Job Location/Working Conditions
Physical Effort
Equipment
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.
Required Qualifications
Education:
Bachelor's degree
Certifications:
No specific certification is required for this position.
Work Experience:
Relevant Experience (3 Years)
Skills:
Not Applicable
Driver's License:
A driver's license is not required for this position.
More About This Job
Preferred Qualifications
- Strong preference for candidates with experience developing creative in an agency setting.
- Proven experience and proficiency with traditional and digital media channels.
Preferred Qualifications
Education:
No additional education beyond what is stated in the Required Qualifications section.
Certifications:
No additional certification beyond what is stated in the Required Qualifications section.
Work Experience:
No additional work experience beyond what is stated in the Required Qualifications section.
Skills:
Analytical Thinking, Brand Alignment, Communication, Copywriting, Creative Concepts, Creative Copy, Deadline Management, Decision Making, Detail-Oriented, Journalism, Market Dynamics, Marketing, Marketing Analytics, Marketing Automation, Multitasking, Negotiation, Planning Ability, Problem Solving, Self Motivation, Simplifying Complex Information, Strategic Thinking, Strategy Development, Team Collaboration, Time Management, Working Independently
Grade
G11
Salary Range
$53,100.00 - $90,600.00 / Annually
The salary range reflects base salaries paid for positions in a given job grade across the University. Individual rates within the range will be determined by factors including one's qualifications and performance, equity with others in the department, market rates for positions within the same grade and department budget.
Questions
For frequently asked questions about the application process, please refer to our External Applicant FAQ.
Accommodation
If you are unable to use our online application system and would like an accommodation, please email [email protected] or call the dedicated accommodation inquiry number at 314-935-1149 and leave a voicemail with the nature of your request.
All qualified individuals must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
Pre-Employment Screening
All external candidates receiving an offer for employment will be required to submit to pre-employment screening for this position. The screenings will include criminal background check and, as applicable for the position, other background checks, drug screen, an employment and education or licensure/certification verification, physical examination, certain vaccinations and/or governmental registry checks. All offers are contingent upon successful completion of required screening.
Benefits Statement
Personal
Up to 22 days of vacation, 10 recognized holidays, and sick time.
Competitive health insurance packages with priority appointments and lower copays/coinsurance.
Want to Live Near Your Work and/or improve your commute? Take advantage of our free Metro transit U-Pass for eligible employees. We also offer a forgivable home loan of up to $12,500 for closing costs and a down payment for homes in eligible neighborhoods.
WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.
Wellness
Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
Family
We offer 4 weeks of caregiver leave to bond with your new child. Family care resources are also available for your continued childcare needs. Need adult care? We’ve got you covered.
WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.
For policies, detailed benefits, and eligibility, please visit: https://hr.wustl.edu/benefits/
EEO/AA Statement
Washington University in St. Louis is committed to the principles and practices of equal employment opportunity and especially encourages applications by those from underrepresented groups. It is the University’s policy to provide equal opportunity and access to persons in all job titles without regard to race, ethnicity, color, national origin, age, religion, sex, sexual orientation, gender identity or expression, disability, protected veteran status, or genetic information.
Diversity Statement
Washington University is dedicated to building a diverse community of individuals who are committed to contributing to an inclusive environment – fostering respect for all and welcoming individuals from diverse backgrounds, experiences and perspectives. Individuals with a commitment to these values are encouraged to apply.