Segment Marketing and Go-to-Market Manager

Posted:
4/2/2025, 1:31:33 PM

Location(s):
Bangkok, Thailand

Experience Level(s):
Senior

Field(s):
Growth & Marketing

สมัครโปรดคลิกที่ปุ่ม "Apply"

If you are an active SCB employee, please apply through Workday by searching "Find Jobs".

If this is your first time applying you will need to create a candidate account when you click on apply.

Job Description

  • Develop Customer-Centric Strategies – Design tailored marketing strategies based on insights into HNWI/UHNWI lifestyles to align with their preferences and values
  • Lead Investment & Lifestyle Marketing – Create impactful campaigns that combine wealth management principles with premium lifestyle experiences, including luxury travel
  • Execute Integrated Marketing Campaigns – Manage marketing activities across online, offline, and sponsorship channels, ensuring seamless execution and brand consistency
  • Drive Cross-Border Collaboration – Coordinate with international teams to align global marketing strategies and ensure effective communication
  • Manage Partnerships & Brand Integrity – Identify high-value partnerships, oversee sponsorship negotiations, and act as a brand guardian to ensure all materials align with corporate identity and compliance standards

Qualifications:

  • Bachelor’s degree or higher in Marketing, Business Administration, Mass Communications, or a related field
  • At least 8 years of work experience in marketing communications, content management and activity, or digital marketing—experience in the banking or wealth management industry is a strong advantage.
  • Strong knowledge of digital and emerging technologies; critical thinker with creative skills
  • In-depth understanding of affluent and high-net-worth client lifestyles, with the ability to manage partnerships, curate lifestyle experiences (e.g. trips), and oversee event execution with performance tracking
  • A strong sense of aesthetics and an appreciation of luxury and wealth-oriented lifestyles is a plus
  • Proven ability to lead in a modern, customer-centric working environment

We're committed to bringing passion and customer focus to the business.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us.