Empower, Connect, Evolve, and Inspire - these are the values that drive us and make BMI a company where you can thrive and grow.

Reporting Relationship 

The role reports to the Head of Group Brand and CX.

The UX / UI Design Lead will work alongside brand colleagues, digital product owners, local country marketing functions, insight and analytics colleagues to identify and deliver a design led (digital) customer experience that is rooted in our brand promises.

Key Responsibilities

Key tasks and priorities include:

Brand CX

• Work alongside the central Brand team and local Marketing teams to understand the BMI brand promises

• Identify how these brand promises can be delivered across our digital products in terms of user and customer experience, identifying differences in experience across multiple brands

• Support the Group Brand Manager in maintenance of the brand guidelines (on and offline) as required

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Customer champion and user experience

• Champion the use of customer insight to inform decisions, ensuring that there is a clear rationale for the teams’ work

• Champion the use of design thinking techniques where appropriate

• Lead the User Experience team, mentoring team members and ensuring that all designers are producing effective project materials including UI design and prototypes.

• Manage workflow for the team, ensuring that project goals are clear to designers and that all deadlines are met (picking up design tasks when required)

• Embed a culture of ‘customer first’ thinking for digital products

• Work closely with Product Owners, and the Digital analytics team to identify, iterate and test UX improvements and measure the effectiveness of UX

• Deep dive into existing user interactions and evaluate feedback

​Design and UI

• Execute all visual design stages from concept to final hand-off to engineers

• Conceptualise original ideas that bring simplicity and user friendliness to complex design challenges

• Create wireframes, storyboards, user flows, process flows and sitemaps to effectively communicate interaction and design ideas

• Present and defend designs and key milestone deliverables to peers and executive-level stakeholders

• Establish and promote design guidelines, best practices, and standards

• Lead the creation of the digital and offline design guidelines, design system and user guides which are used across multiple product scrum teams, local marketing teams and external agencies

• Design resource and design tools/ software supplier management

• Working alongside colleagues in the Digital and marketing teams to  shape initial project requirements and ongoing strategic UX direction

• Working alongside colleagues in Group marketing, create and refine design concepts to support marketing led projects

• Present designs to project teams and key stakeholders, making clear reasoning behind decisions

• Establish and promote design guidelines, best practices, and standards

• Manage the creation, testing and improvement of UX and UI design prototypes to support efficient use of development resource

Prototyping

• Take responsibility for the creation of prototypes (on and offline) for new concepts, including visualisation to help leaders understand options and implications

• Obtain user feedback (internal and external) to improve and refine design concepts

Professional Experience & Qualifications

• 3+ years experience in managing or leading a design team

• A strong, well-curated portfolio demonstrating UX expertise (and an ability to talk through projects outlining involvement and value)

• Prior involvement in design projects in a commercial environment 

• Experience of working with developers and product owners to deliver products and features in an Agile/Scrum development process

• Proficient communicator with ability to prioritise own, as well as team's workload

• Competent with industry standard software; Adobe XD and Figma

• Working knowledge of heat mapping and session recording tools used to analyse user behaviours.

• Ability to use both quant and qual insight to inform decision-making

• Ability to be flexible, and adapt to changing priorities within projects

• Ability to solve problems creatively and effectively using design thinking methodology

Skills & Attributes Required

• Understand the bigger picture when it comes to brand strategy, consolidating insights from user research, long term company goals and product development

• Takes responsibility for moving ideas and actions forward including the ability to navigate a way around issues and problems

• Is pragmatic when it comes to design choices and the need to release new features quickly

• Enjoys working with a collaborative team of varied disciplines, including developers, designers, marketers and salespeople

• Can demonstrate an understanding of core UX principles and how these influence and guide great UI design decisions

• Outstanding communication skills, written and verbal, combined with the ability to work across diverse cultures

• Constantly curious

A career with BMI Group is more than just a job. We help you to find work you enjoy, to use your skills, and support you to become the best you can be.

Working together we can achieve great things. Come and join us.