At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

This role is responsible for developing and executing a comprehensive communications plan and public relations strategy to position AIA Philippines as a thought leader in Health & Wellness / Savings & Wealth, a Top 3 player in Share of Voice, as well as to strengthen the profile and visibility of the CEO and other key leaders in the organization.

Roles and Responsibilities:

Responsible for Executive Communications (30% of total time): 

• Develop and implement communications strategy, plans and calendar to enhance the profile and visibility of the CEO and other key leaders, including speech writing, presentations, videos and other communication materials
• Collaborate with the CEO and other senior executives to ensure alignment of messaging and communication strategies
• Manage the CEO’s public appearances, speaking engagements, media interviews, ensuring consistent messaging and positioning. 

Responsible for Public Relations / External Communications (30% of total time)

• Develop and execute paid and organic PR materials and campaigns to strengthen the company’s brand representation and increase its Share of Voice in the market
• Manage crisis communication strategies and responses, in collaboration with PR agency.
• Collaborate with PR agencies and internal teams to manage crisis communication, and ensure alignment on messaging and branding across all communication channels. 
• Monitor media coverage and industry trends to identify opportunities for proactive PR efforts and mitigate potential reputation risks. 
• Track and report on Key Performance Indicators (KPIs) related to executive communications and PR efforts, providing regular updates to key stakeholders. 

Responsible for Media Relations (20%)

• Build and maintain strong relationships with key external stakeholders, including PR agency, media representatives to expand media network, focusing on Tier 1 media outlets. 
• Develop and maintain relationships with key media outlets, journalists, influencers to secure positive coverage and increase in media pick-ups

Performs other responsibilities and duties periodically assigned by direct manager in order to meet operational and/or other requirements

Minimum Job Requirements:

• Education – Bachelor’s Degree in Communications, Journalism or a related field
• Experience - At least 4 years' experience in public relations, executive communications, and media relations
• Special skills – Strong written and verbal communication skills, with the ability to craft compelling stories / narratives /messages. Demonstrated success in developing and executing PR campaigns that have positively impacted brand reputation and share of voice. Excellent relationship-building and networking skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.