There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

As a member of the Individual Investors (II) Marketing team, the Market Strategist role is a highly visible position that supports critical change efforts, business value realization, and advocates for investment product opportunities to enable growth of the II business. Serving over 1.4 million investors, the Individual Investor organization manages over $200B in client assets and is a strategic area of focus for the firm.

In support of the Growth Program for II, this individual is responsible for overseeing the execution of key product marketing initiatives to ensure business value is realized. This role involves leveraging data and insights to inform the optimal alignment of experiences and offers against priority segments. The ideal candidate will have a deep understanding of the asset management industry and demonstrate expertise in managing multi-channel marketing programs.

We are looking for a candidate with an innovative, curious, growth-driven mindset who can deliver on existing planned activity as well as identify and deliver new initiatives to broaden our ability to educate our clients on the value of T. Rowe Price fund capabilities.

Responsibilities:

Omni-Channel Marketing Strategy

• Develop and oversee omni-channel marketing strategies affiliated with T. Rowe Price products, including, but not limited to, mutual funds and ETFs.
• Coordinate with other product partners to advocate on behalf of the Individual Investor client-base and contribute towards consistency with how T. Rowe Price products are positioned across all segments.
• Maintain ongoing communication with creative, activation, and client experience (CX) teams to ensure successful campaign execution and optimization.

Audience Strategy

• Collaborate with customer strategy and analytics teams to refine customer segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
• Leverage primary and secondary market research to understand customer needs, preferences, and behaviors.
• Identify audience opportunities and establish marketing objectives to boost client engagement and the adoption of our investment products and services.

Integrated Experience Enhancement

• While acting as an investment product subject matter expert, work closely with the channel teams (site, mobile app, contact center) to ensure a seamless and engaging experience that aligns with the overall marketing strategy.

Research and Analysis

• Conduct market research to identify industry trends, assess the competitive landscape, and surface customer insights.
• Provide insights and recommendations based on research findings to inform marketing strategies.

Qualifications:

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience.

Preferred:

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field. MBA or advanced degree preferred.
• Proven track record of developing and executing successful marketing business cases and campaigns.
• Excellent written and interpersonal communication skills and ability to effectively connect with all levels of the organization.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Ability to handle multiple projects at one time, work under pressure and within tight timelines.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible and remote work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.