About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
Job Title: Senior Digital Analyst
Department: Tech and Commerce
Location: VML Beirut
The Opportunity:
We are seeking a highly analytical and strategic Senior Digital Analyst to join our Tech and Commerce department on a freelance basis. This role will be responsible for uncovering deep insights from SEO and website data for a large regional client in the UAE. You will play a pivotal role in optimizing customer journeys, enhancing campaign performance, and improving overall digital experience by translating complex data into actionable strategies. If you have a proven track record in digital analytics, a strong understanding of both CRM and website ecosystems, and a passion for driving measurable business growth through data, we encourage you to apply.
Key Responsibilities:
Data Analysis & Insight Generation:
- Lead the analysis of complex data sets from various sources, including CRM platforms, web analytics tools (e.g., Google Analytics), and other digital marketing platforms.
- Identify key trends, patterns, and anomalies in customer behavior, campaign performance, and website interactions and help to explain them in clear, client-friendly formats.
- Develop comprehensive and actionable insights into customer acquisition, engagement, retention, and lifetime value across all digital touchpoints.
- Proactively identify opportunities for optimization and growth based on data-driven findings.
Reporting & Visualization:
- Design, develop, and maintain robust dashboards and reports using data visualization tools to track key performance indicators (KPIs) for CRM and website channels.
- Present analytical findings and strategic recommendations clearly and concisely to internal teams and client stakeholders, translating complex data into compelling narratives.
- Ensure data accuracy and consistency across all reporting.
Strategic Recommendations & Optimization:
- Collaborate closely with the Head of CRM and Data, Campaign Managers, and tech teams to translate analytical insights into concrete, actionable optimization strategies.
- Provide data-driven recommendations for improving CRM campaign targeting, personalization, content, channel mix, and customer journey automation.
- Suggest website enhancements to improve user experience, conversion funnels, content effectiveness, and overall site performance.
- Support the design and analysis of A/B tests and experimentation frameworks across CRM and website initiatives.
Data Infrastructure & Tools:
- Work with data engineering and technical teams to ensure data quality, integrity, and accessibility across CRM and website platforms.
- Act as a subject matter expert for web analytics platforms (Google Analytics 4, Universal Analytics, Adobe Analytics) and CRM reporting capabilities (e.g., Zoho CRM, Salesforce).
- Stay updated on emerging analytics tools, methodologies, and industry best practices.
- Experience with Customer Data Platforms (CDPs) and their application in unifying CRM and web data is a strong plus.
Client & Stakeholder Management:
- Act as a trusted advisor to the client on digital analytics best practices and strategic implications.
- Effectively communicate complex analytical findings and strategic recommendations to both technical and non-technical client stakeholders.
- Collaborate with cross-functional VML teams (CRM, Creative, Tech, Client Services) to ensure analytical insights are integrated into broader strategies.
Qualifications:
- Bachelor's degree in Marketing, Business, Statistics, Data Science, Economics, or a related quantitative field. Master's degree preferred.
- 5-7+ years of progressive experience in digital analytics, with a strong focus on both CRM and website channels, and at least 2-3 years in a senior or lead analytical capacity.
- Expert proficiency in web analytics platforms (e.g., Google Analytics 4, Universal Analytics, Adobe Analytics) is essential.
- Strong understanding of CRM data structures, reporting capabilities, and how to extract insights from CRM platforms (e.g., Zoho CRM, Salesforce Marketing Cloud).
- Demonstrated expertise in data visualization tools (e.g., Power BI, Tableau, Google Looker Studio) for creating impactful dashboards and reports.
- Proficiency in SQL for data extraction, manipulation, and analysis is a plus.
- Experience with A/B testing methodologies and tools (e.g., Google Optimize, VWO, Optimizely).
- Strong analytical and problem-solving skills, with the ability to interpret complex data, identify trends, and translate them into actionable business insights.
- Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex analytical concepts to diverse audiences.
- Strategic thinker with a proactive approach to identifying opportunities and challenges.
- Ability to manage multiple projects simultaneously in a fast-paced agency environment.
- Experience working with clients in the MENA region, particularly UAE, is a significant advantage.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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