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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

The Senior Manager of Global Search & U.S. Digital Advertising leads UPS’s revenue-generating global paid search strategy and U.S. performance digital media programs. This role is responsible for driving measurable business growth through worldclass search engine marketing (SEM) strategies, performance driven digital advertising, paid social media, and local search program execution. The ideal candidate blends strategic vision with hands on expertise, ensuring UPS remains a competitive leader in a rapidly evolving digital landscape.  This role will unlock growth for customers that are sales-aligned and customers that are digital in nature – i.e. transact with UPS online. 

This leader partners closely with agency partners and UPS global marketing, product, analytics, and regional teams to deliver integrated, data-driven campaigns that strengthen brand visibility, accelerate customer acquisition, drive transactions, and maximize return on investment (ROI) across UPS’s digital ecosystem.

Key Responsibilities

Global Search Leadership

• Develops and owns UPS’s global search strategy across paid channels, ensuring alignment with enterprise marketing and commercial revenue-driving and content-focused lead-generation priorities
• Manages agency partners, media budgets, and performance KPIs to deliver efficient, high-impact campaigns
• Leads global/regional SEM initiatives, including technical optimization, content strategy, and international paid search best practices
• Oversees global SEM frameworks, governance, and performance standards to ensure consistency and efficiency across all strategic initiatives
• Partners with agency and international teams to localize search strategies, share insights, and scale best-in-class practices
   

U.S. Digital Advertising Management

• Leads all U.S. paid digital advertising programs, including programmatic, search display, video, and emerging digital channels
• Manages agency partners, media budgets, and performance KPIs to deliver efficient, high-impact campaigns
• Collaborates with U.S. marketing teams to align digital media with business goals
• Drives continuous optimization through A/B testing, audience segmentation, and advanced targeting strategies
   

Data, Analytics & Performance Optimization

• Partners with internal/external analytics teams to build robust measurement frameworks, attribution models, and performance dashboards
• Translates complex data into actionable insights that inform strategy, creative development, and investment decisions
• Ensures all programs meet or exceed ROI, conversion, and revenue targets
   

Cross Functional Collaboration

• Works closely with global brand, content, product, and digital experience teams to ensure cohesive customer journeys
• Aligns with IT and digital product teams on search-related platform enhancements and technical search engine optimization (SEO) requirements
• Serves as a subject matter expert and internal evangelist for search and digital advertising excellence
   

Leadership & Team Development

• Leads and mentors a high-performing team of search and digital media experts
• Fosters a culture of innovation, experimentation, and continuous improvement
• Manages agency relationships, ensuring accountability, transparency, and strategic alignment
   

Qualifications

Required

• Must be located in the same geographical area as the job or be willing to self-relocate
• Must have a bachelor’s degree (or international equivalent) or be a current UPS employee with a minimum of three years of UPS experience
• Must be willing and available to travel as necessary (minimal travel expected)
• Possesses 8–12+ years of experience in digital marketing, with deep expertise in SEM, SEO, and performance media
• Demonstrated success managing largescale search and digital advertising programs for global or enterprise level brands.
• Possesses strong analytical skills with experience using tools such as Google Ads, SA360, Google Analytics, Adobe Analytics, SEMrush, or similar platforms
• Demonstrated ability to lead cross-functional teams and manage multimillion dollar budgets
• Possesses excellent communication, stakeholder management, and executive level presentation skills
• Brings prior experience working in or with complex, matrixed organizations
• Possesses prior agency experience (either working at or directly managing

Preferred

• Bachelor's degree in marketing, business, communications, or related field; MBA highly desired
• Experience in B2B marketing (inclusive of lead gen) and B2C marketing (with a focus on driving conversions/transactions) is strongly preferred
•  International/global experience preferred

What Success Looks Like

• Annual improvements in global search campaign impact and efficiency
• Increased Growth Marketing ROI and revenue contribution
• Strong cross regional alignment and adoption of global paid search and advertising best practices
• A high-performing team recognized for innovation and operational excellence
• Clear, data-driven decision-making that elevates UPS’s digital marketing maturity and use of AI

Additional Information

• This job is an internal salary grade 30F
• The last day to apply for this job as an internal candidate is February 3, 2026 (11:59 PM EST)
• This position is not flexible or remote
• There is no relocation assistance available for this opportunity

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.