Career Category
Marketing
Job Description
Job Summary: The Head of Cardiovascular (CV) Business Unit is responsible for the overall vision, strategic direction, commercial success, and operational excellence of Amgen Korea’s CV portfolio, led by Repatha, a novel PCSK-9 inhibitor. This leadership role entails inspiring & developing team members to aim high, driving growth strategies in both cardiology and neurology segments, ensuring competitive positioning, market access, and customer engagement. The role will guide the CV BU & its cross-functional team to deliver exceptional brand performance benefiting more ASCVD patients in Korea, while adhering to Amgen’s ethical and compliance standards.
Key Responsibilities:
Financial & P&L Management
- Own and manage the CV business unit P&L to drive revenue growth and profitability.
- Oversee budget planning, resource optimization, and performance tracking.
- Use KPI reviews and market research to identify areas for business improvement.
Strategic Leadership & Business Growth
- Establish and communicate a clear business vision and strategy for the CV portfolio including Repatha, PCSK-9 inhibitor, and future CV portfolio such as Olparisan, siRNA .
- Lead and guide the CV team to analyze market dynamics, competitor trends, and opportunities in both cardiology and neurology to develop the winning brand strategy.
- Lead annual and long-range planning processes aligned with global and local corporate objectives.
- Accelerate growth of Repatha by exploring and realizing all possible strategic opportunities
Leadership & Team Development
- Serve as a core member of the Korea Leadership Team, actively contributing to country-level strategic decisions beyond the HOBU scope.
- Build and lead a high-performing CV business unit team including Product Managers, Sales teams, and cross-functional members.
- Foster a collaborative, agile, and accountable team culture with a strong performance focus.
- Lead, mentor, and develop a high-performing cross-functional team, fostering a culture of collaboration, accountability, and innovation.
- Attract, retain, and develop top talent, ensuring effective coaching, performance management, and career growth opportunities for team members.
- Partner with Regulatory, Legal, Compliance, and Global teams to ensure business strategies comply with all relevant standards.
Commercial & Marketing Execution
- Guide brand planning, message development, and promotional material creation based on customer insights and behavior.
- Oversee development and implementation of omnichannel marketing campaigns tailored to cardiologists and neurologists.
- Lead the integration of scientific evidence and real-world data in collaboration with Medical Affairs to strengthen brand positioning.
- Ensure effective lifecycle management and successful execution of new strategic initiatives.
Sales & Customer Engagement
- Lead sales leadership team to strengthen field team effectiveness through training and alignment with key brand priorities.
- Establish strong relationships with KOLs, decision-makers in hospitals, and medical societies in cardiology and neurology.
- Drive execution excellence by monitoring sales performance and adjusting strategies as needed.
Market Access & Pricing Strategy
- Collaborate with Market Access teams to secure optimal reimbursement and ensure broad access to CV therapies.
- Develop and support value communication and payer engagement plans.
- Shape the external environment through collaboration with stakeholders, aligning policy and access initiatives.
Innovation & Digital Transformation
- Lead innovation through the integration of digital marketing, data analytics, and customer insights.
- Continuously explore and implement new ways of engaging HCPs through digital platforms and non-salesforce channels.
Regulatory & Compliance Adherence
- Ensure all activities meet Amgen’s Code of Conduct and comply with local regulations and global standards.
- Maintain a high level of integrity in all internal and external business dealings.
Qualifications & Experience:
- Education & Experience:
- + 15 years of related experience with bachelor’s or higher degree (Life Sciences or Business preferred).
- Minimum of 10 years of sales & marketing experience in leading pharmaceutical companies, with a strong track record in CV preferred.
- Experience as BU Head or a similar senior leadership position in a multinational pharmaceutical company.
- Experience in leading cross-functional teams and managing complex brand portfolios and lifecycle.
- Skills:
- Strong strategic planning, analytical thinking, and problem-solving skills.
- Proven ability to develop and execute commercial strategies, including sales planning, budgeting, and financial modeling.
- Excellent stakeholder management and communication skills, with experience engaging key national accounts and external partners.
- Strong leadership with a focus on team development, decision-making, and execution excellence.
- High ethical standards and compliance awareness
- Fluent in English and Korean.
Key Competencies:
✔ Strategic thinking & business acumen
✔ Leadership & people development
✔ Oncology expertise & scientific understanding
✔ Market access & pricing strategy execution
✔ Financial & business performance management
✔ Stakeholder engagement & negotiation
✔ Regulatory & compliance knowledge
✔ Innovation & digital transformation
.