Senior Manager, Brand Integration

Posted:
10/14/2024, 2:55:14 AM

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

 

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We're looking to add a Senior Manager, Brand Integration to our Global Marketing team. If you're passionate about travel, making connections, working with others, and providing a world class experience for our customers, you might be perfect for our team. This person will be a key member of the team responsible for M&A related brand integration management.

The ideal person for this role is a senior brand manager that can effectively lead global change management for over 18K colleagues across 140 countries.

This is an individual contributor/strategic leadership role, requiring the ability to be resourceful and do everything from defining the strategy, ensuring plan completeness, writing communication, providing creative branding direction, to tactical execution of visual or messaging edits using MS (ppt, doc, excel, outlook) and Adobe (Illustrator, InDesign, Acrobat Pro).

Please note that this will initially be a 6-month fixed-term contract.

What You’ll Do:

  • Brand strategy and structure: Develop brand integration strategy and plan for acquired brands. Ensure all necessary steps for brand integration are accounted for in the Transition Management Office’s plans and approach to change. Ensuring alignment across Transition Management Office and stakeholders on brand objectives (define success and what project closure includes), how we’ll track, and communicate to successfully integrate acquired brands.
  • Brand oversight: Oversee all brand integration activities, ensuring that the proper branding approach (positioning, visual, etc.) is being used across the company. Provide brand guidance and hands on support to Marketing team and in support of interdependent workstreams as needed to update branding across the global organization.
  • Brand workstream lead for an M&A integration, responsible for tracking of brand integration landmarks. Contribute to cross-functional marketing workstream status calls.
  • Hands on execution:  Brand resources such as guidelines, reference guides, communications, intranet page creation, brand office hours.
  • Collect and channel any relevant agendas from legal & TMO team to broader brand partners, Marketing leadership as well as provide support and oversight to ensure pre-Day 1 guidelines are followed

Key Stakeholders and Relationships

  • Marketing leadership team
  • Transition Management Office and other workstream leads

What We’re Looking For:

  • Seven or more years of brand management experience at management level
  • Experience leading brand/marketing integrations in mergers and acquisitions
  • Strong business acumen, attention to deadlines and budgetary guidelines
  • Proven success working with all levels of management
  • Strong written and verbal communication skills
  • Excellent presentation skills
  • International experience and working with remote teams and time zones

     

Location

United Kingdom

     

The #TeamGBT Experience

Work and life: Find your happy medium at Amex GBT.

  • Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and more.

  • Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.

  • Develop the skills you want when the time is right for you, with global tuition assistance, access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.

  • We strive to champion Diversity, Equity, and Inclusion in every aspect of our business at GBT. You can connect with colleagues through our global Inclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.

  • Wellbeing resources to support mental and emotional health for you and your immediate family.

  • And much more!

All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.

Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult GBT Recruitment Privacy Statement.

What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!