Job Description

YOUR ROLE AS A MARKETING EXECUTIVE (12-months maternity leave cover)

A rare opportunity has come up to join our tight-knit team at AirAsia in Australia. As an Airline Marketing Executive, you'll craft dynamic marketing strategies, launch high-impact campaigns, and build brand love. From digital storytelling to strategic partnerships and sponsorships, you'll play a key role in driving demand and market growth.

Reporting to the Head of Marketing, you’ll take charge of marketing campaigns and market development for AirAsia. If you’re a creative thinker with a passion for travel and a knack for turning insights into action, this is your chance to take flight!

WHAT YOU’LL CHAMPION:

✈️ Campaign Boss – Brief internal teams and agencies, review creative concepts, approve media plans, and oversee campaign production for a flawless launch.

📊 Performance Tracker – Monitor, analyze, and report campaign success, ensuring every move aligns with business objectives.

🎉 Event Planner Extraordinaire – Organize and execute marketing events, activations, and sponsorships to enhance brand engagement and customer experience.

🤝 Team Player– Work closely with creative, social media, PR, digital, and brand teams to ensure campaigns are seamless and communications are consistent.

🎨 Creative Thinker – Maximize promotional opportunities through innovative channels while keeping costs efficient and engagement high.

🌍 Brand Champion – Spread the AirAsia love and establish it as a leading name in travel and e-commerce.

📢 Content Strategist – Help craft compelling campaign content across social media, promotions, EDMs, and more.

📈 Data-Driven Marketer – Keep a pulse on campaign performance and continuously optimize for better results.

⚡ All-Rounder – Support the marketing team with any ad-hoc tasks to keep things running smoothly.

WHO YOU ARE:

🔥 Data Geek Meets Storyteller – You love analyzing numbers just as much as crafting compelling campaigns.

📢 Marketing Whiz with 1- 2 years proven experience in running killer marketing, advertising, and social media campaigns with an eagle eye for detail.

🎯 Multitasking Ninja – Juggling multiple projects (both strategic and tactical) in a fast-paced environment is second nature to you.

⚡ Agility Champ – You embrace change and adapt quickly, always ready to switch gears when needed.

🗣️ Top-Notch Communicator – Whether it’s pitching ideas to senior management, brainstorming ideas with colleagues from various cultures, or collaborating with external partners, you know how to get your message across with impact.