Posted:
2/24/2026, 8:01:53 AM
Location(s):
Chicago, Illinois, United States ⋅ Illinois, United States ⋅ New York, New York, United States ⋅ New York, United States ⋅ Kansas City, Missouri, United States ⋅ Missouri, United States
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Sales & Account Management
Workplace Type:
Hybrid
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
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ALLIANCE SALES, AWS – CPG & RETAIL
Location: Remote US
Focus: Consumer Packaged Goods & Retail
Region: North America
The Opportunity
VML Enterprise Solutions is scaling our AWS alliance-powered sales capability within the CPG & Retail vertical. We're seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS's Pan-Amazon teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML's customer experience and data transformation solutions.
This role sits at the intersection of alliance activation and enterprise sales. Working as a key liaison between VML and AWS/Amazon sales organizations, you will develop and execute joint account plans, coordinate co-selling activities, and ensure alignment of both organizations' strategies. This requires deep understanding of AWS's partner programs, co-selling motions, and the ability to navigate both organizations to drive mutual success in target CPG and retail accounts.
You will carry quota and own accounts—but your primary motion is partner-sourced and partner-influenced pipeline, not solo hunting. Your success fuels further AWS investment in VML.
Role Summary
This is a quota-carrying alliance sales role focused on co-selling with AWS across CPG & Retail industries. You are both client-facing and partner-facing—building pipeline through AWS co-sell coordination while positioning VML's customer experience, commerce, and data solutions to consumer goods and retail clients.
You will drive two interconnected motions:
Co-Sell Activation: Build relationships with AWS Pan-Amazon teams (PSMs, ISRs, Amazon Ads specialists, AMC teams), coordinate joint account planning, and convert AWS-sourced leads into qualified VML opportunities.
Client Engagement: Lead client workshops, executive presentations, and pursuits from qualification through signature—leveraging AWS resources, funding, and credibility throughout the sales cycle.
Accountability Model: Individual quota with revenue targets. Success is measured by closed business, pipeline generation through AWS co-sell, win rate on AWS-sourced opportunities, and depth of AWS field team engagement.
Core Responsibilities
1. AWS Co-Sell Activation (50%)
2. Client-Facing Sales (30%)
3. Internal Coordination (20%)
Target Accounts & Focus Areas
Technology & AI Expectations
Use company-approved AI tools and technologies to accelerate account research, pipeline analysis, proposal development, and partner intelligence gathering. Maintain conversational fluency in partner AI offerings to support discovery conversations and position VML capabilities effectively.
Team Leadership & Management
Accountability: Accountable for individual revenue targets. Team leadership is secondary to sales execution.
Leadership Expectations: Enable and coach VML account teams on partner engagement best practices. Share market intelligence and winning patterns across the organization. Provide guidance to junior team members on alliance selling motions and partner relationship management.
Management Scope: Individual contributor; may mentor junior alliance sellers or guide pursuit teams on partner engagement best practices.
Success Metrics
Qualifications
Required
Preferred
Role Positioning
This is a partner seller role—not a pure enterprise AE, back-office alliance manager, or technical pre-sales function.
You will be in the room when deals close with major CPG brands and retailers. You will own the AWS relationship within your vertical and convert that relationship into pipeline. You will orchestrate co-sell motions, unlock partner funding, and demonstrate that AWS-powered selling is a scalable growth engine for VML's customer experience practice.
Your success creates the proof points that fuel further AWS investment in VML.
About VML Enterprise Solutions
VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across AWS, Google Cloud, Adobe, Microsoft, Salesforce, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and data—helping the world’s leading brands reimagine how they connect with consumers through the intelligent application of technology.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Website: https://www.wundermanthompson.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 2018
IPO Status: Private
Industries: Advertising ⋅ B2B ⋅ Consulting ⋅ CRM ⋅ Marketing