Let’s start with the role

The Country Manager will be the primary growth driver and Kaizen Gaming’s key representative in Ghana, in a role responsible for developing, driving, coordinating, executing, and following up on Betano’s strategy for the  Ghanaian market in an effective manner. The role will be responsible for leading and coordinating all resources supporting local operations, directly as well as indirectly, including managing the local team and partners as well as working closely with the HQ to successfully implement Betano's growth plans.

 

• P&L owner and responsible for the market to ensure delivery of results in accordance with the set budget and targets as well as weekly and monthly reporting;
• Betano’s spokesperson in the market and main contact person for local operations and product development;
• Ensure smooth flow of information and communication between local and HQ teams;
• Overall site, customer experience ownership and achieve customer satisfaction for Betano;
• Maintain in-depth knowledge of the market including competitive and regulatory environment;
• Conduct and/or coordinate market research, business plan preparation, budget and go-to-market strategies;
• Align with Marketing Manager and HQ on the country marketing strategy and local brand positioning and ensure it is in accordance with P&L;
• Overview of marketing budget allocation in close cooperation with Marketing Manager and HQ; 
• Safeguard compliance of all activities with input from the local Compliance manager, including responsible gaming activities;
• Responsible for the team structure, recruitment and retention;
• Ensure the local team is working according to the Betano campaign planning process, contributing with campaign ideas, marketing briefs and campaign review deliverables;
• Overview of the local content strategy and provide guidance to local content execution;
• With the support of central analysts and the BI team, follow up and analyze all the marketing activities to make sure they are in line with budgets and targets. Ensure clear reporting and action plans to counter any failing results;
• Use international best practices and share local best practices to work towards improving Kaizen’s overall marketing and CRM execution, making sure we use our learnings in the best way across markets.

 

What you'll bring: 

• Min. 3 years of experience in a similar position ideally in the online gambling industry;
• Proven success managing a P&L and experience in leading of a team;
• Proven experience in budget forecasting and implementation;
• Experience in working in an international environment across locations, teams and functions;
• Good understanding and experience in Marketing and CRM;
• Good understanding and experience in the local online market and consumer behavior;
• Stakeholder management skills and experience working as a stakeholder, specifying requirements across the company in a positive, collaborative and performance-driven way;
• Customer-focused, passionate, hands-on, and excellent executor, with a strong business and growth mindset;
• Strong leadership, cooperation and analytical skills;
• Strong team player;
• Excellent communication and presentation skills;
• Excellent command of the English language.

 

 

Kaizen Gaming Perks

• 💸 Competitive salary package and bonus scheme;
• 🏃 A buddy will support you with your onboarding;
• ⭐Developmental 360° feedback framework;
• 📚 Unlimited access to Udemy & continuous training.

 

 

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