Job Posting Title:

Associate Digital Marketing Manager

Req ID:

10116115

Job Description:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterized by continuous learning, development and achievement.

About the Role:

Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.

What You Will Do:

• Develop and execute impactful marketing campaigns in close collaboration with major online/ offline channels, key licensees, and campaign organizers
• Plan and implement comprehensive social marketing initiatives with key licensees, agencies, and internal social media teams
• Manage marketing campaigns as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results  
• Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions

Required Qualifications & Skills: 

• Bachelor’s degree in business administration, marketing, management or related field  
• Minimum 5 years of experience in B2C marketing preferably with a major retail channel, social media platform, or direct-to-consumer brand
• Project management experience in a cross-functional organization structure
• B2C marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.
• Knowledge of licensing and retail business, with a deep understanding of consumer trends.
• Demonstrated success in building relationships across all levels of an organization
• Ability to manage multiple projects and drive results, with a strong “partnership” mentality  
• Strong planning and execution skills, able to handle multiple tasks with minimal supervision.
• Excellent communication skills, both written and verbal
• Team player and able to work under high pressure
• Problem solving skills: able to resolve issues independently and communicate solutions effectively
• Creative thinking with a passion for delivering best-in-class marketing campaigns
• Excellent verbal and written English communication skills
• Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

APAC - Brand Commercialization

Job Posting Primary Business:

Global (APAC GC/KR)

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Seoul, South Korea

Alternate City, State, Region, Postal Code:

Date Posted:

2025-03-25