Job Summary:

We are seeking a strategic and execution-driven Senior Marketing Manager to lead the development and orchestration of our annual marketing calendar within a fast-growing health and wellness e-commerce environment. This role will be responsible for translating business priorities into integrated, customer-centric campaigns that drive engagement, conversion, and long-term loyalty.

You will partner closely with merchandising, global channel teams, and regional marketing teams to bring key health and wellness initiatives to life - ensuring seamless execution across all digital touchpoints. The ideal candidate is highly collaborative, detail-oriented, and an exceptional communicator who can navigate complexity and align diverse stakeholders.

 

Key Responsibilities: 

• Own and manage the annual marketing calendar, aligning with key health and wellness moments, product launches, seasonal campaigns, and promotional events

• Partner with merchandising teams to identify category priorities (e.g., supplements, beauty, sports nutrition, wellness essentials) and translate them into compelling marketing plans

• Collaborate with global channel teams (e.g., paid media, CRM/email, social, affiliates, on-site) and regional marketing teams to ensure cohesive campaign execution

• Lead integrated campaign planning and execution across all digital channels, ensuring consistency in messaging and a seamless customer experience

• Act as the central point of coordination across cross-functional teams, managing timelines, dependencies, and deliverables to ensure flawless execution

• Partner with Business Intelligence to monitor and analyze campaign performance, using data and insights to optimize future marketing initiatives

• Ensure marketing initiatives are aligned with brand standards, regulatory considerations, and customer trust expectations within the health and wellness space

• Identify opportunities to improve processes, enhance cross-team collaboration, and scale marketing operations effectively

 

Success Metrics:

• A well-structured, proactive marketing calendar that is clearly aligned with business priorities and consistently delivered on time

• Seamless execution of integrated campaigns across all channels, with minimal friction between global and regional teams

• Strong cross-functional alignment, with merchandising, channel, and regional teams operating with clarity on priorities and timelines

• Measurable improvements in campaign performance, including engagement, conversion, and revenue contribution

• Increased efficiency in marketing processes, with streamlined workflows and improved speed-to-market

• Consistent, high-quality customer experiences across all touchpoints that build trust and loyalty in the health and wellness space

 

Required Qualifications:

• 10+ years of experience in marketing, preferably within health & wellness e-commerce with a strong focus on campaign planning, integrated marketing, or program management

• Strong experience managing integrated, multi-channel marketing campaigns in a fast-paced digital environment

• Proven ability to partner cross-functionally with merchandising, product, and regional teams

• Deep understanding of e-commerce marketing levers, including promotions, lifecycle marketing, and digital channels

• Exceptional communication and stakeholder management skills, with the ability to influence and align teams globally

• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously

• Data-driven mindset with experience using performance metrics to inform decisions

• Familiarity with regulatory considerations in health and wellness marketing (e.g., claims, compliance) is a plus

 

Technical & Platform Proficiency:

• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana

• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

 

Education Requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field required

• MBA or advanced degree is a plus, but not required

 

What Success Looks Like: 

• Increased engagement and conversion on health content pages

• High-performing product bundles and regimen-based experiences

• Improved customer understanding and trust in health and wellness offerings

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