As the Director of Creative, you will be responsible for defining and executing the creative vision that drives demand and pipeline growth for the company. You will ensure that brand identity is consistently and compellingly represented across all channels ( digital, paid media, email, social, web, events, and content) with a sharp focus on performance and conversion. You will translate marketing and business objectives into creative programs that generate measurable impact, and lead and grow an in-house team of creative professionals, reducing reliance on external agencies while raising the quality and velocity of creative output across the organization.

You will report to our Sr. Director of Marketing Operations and may be based in our Bellevue, WA office (hybrid) or work remotely from anywhere in the US where Smartsheet is a registered employer.

You Will:

• Own the company's creative strategy developing campaigns, assets, and programs that drive awareness, engagement, and pipeline across the funnel
• Build, lead, and mentor a high-performing in-house creative team, establishing the processes, workflows, and culture needed to produce great work at scale without heavy agency dependency
• Partner closely with Demand Generation, Content, Product Marketing, and Digital teams to ensure creative is tightly aligned to campaign strategy, audience segmentation, and funnel stage
• Develop and maintain brand guidelines, ensuring consistency across all channels while adapting creative expression to performance contexts (paid social, SEM, email, landing pages, etc.)
• Establish a test-and-learn creative culture using performance data, A/B testing, and audience insights to continuously optimize creative output
• Manage budgets and timelines across a high volume of concurrent projects, prioritizing ruthlessly and delivering on-time without sacrificing quality
• Oversee creative QA and approval workflows, providing clear, actionable feedback and holding a high bar for craft and effectiveness
• Maintain a lean, strategic set of agency and freelance relationships for specialized or overflow needs, while actively building internal capability to reduce external spend over time
• Present creative concepts and campaign strategies to internal stakeholders and leadership, connecting creative decisions to business outcomes
• Stay current on trends in B2B digital marketing, performance creative, design, and emerging tools bringing relevant innovations into the team's practice
• Take on additional cross-functional leadership responsibilities as needed

You Have:

• 12+ years of B2B creative and design experience, with meaningful time spent in demand generation or performance marketing contexts
• Demand-Centric Track Record: Demonstrated success producing creative that drives measurable pipeline impact, not just brand awareness in high-growth B2B environments
• In-House Builder: Experience standing up or scaling an internal creative function, with a clear bias toward building capability inside the organization rather than defaulting to agencies
• Campaign Fluency: Hands-on familiarity with integrated demand campaigns  understanding how creative works across paid, owned, and earned channels to move buyers through the funnel
• Enterprise Expertise: Ability to tailor messaging and creative for complex buying committees, multiple personas, and long sales cycles
• Builder Mentality: Comfortable with ambiguity, energized by building process from the ground up, and able to lead cross-functional teams without heavy infrastructure
• B2B SaaS experience strongly preferred
• Proven experience leading creative teams in a demand generation or performance marketing environment
• Strong portfolio demonstrating campaign creative across digital channels (paid media, email, landing pages, social) with clear connection to pipeline or conversion outcomes
• Excellent leadership and team-building skills, with a track record of developing in-house creative capability and reducing agency dependency
• Deep understanding of B2B buyer journeys, audience segmentation, and how creative adapts across funnel stages
• Fluency in creative performance metrics and the ability to use data to inform and iterate on creative strategy
• Proficiency in creative tools including Adobe Creative Suite, Figma, and emerging AI-assisted design tools
• Strong project management instincts able to manage high creative volume, competing priorities, and tight timelines
• Clear, persuasive communicator who can connect creative rationale to marketing and business goals