As Commercial Effectiveness Lead you will be responsible for establishing an integrated digital support network for the development of e-commerce channel partnering across GSK. You will also develop and execute an integrated business plan while managing relationships with strategic partners and pilot initiatives.

Seniority level: mid-senior

Key Responsibilities:

• Drive the omnichannel upskilling of the brand team members as well as key stakeholders in other functional areas.

• Develop a framework to enable marketing to build their omnichannel strategies account for their variables and dynamics.

• Create and pilot e-commerce initiatives.

• Key contributor in the design of the 12-month omnichannel brand plan and ownership for the delivery of part of omnichannel activities.

• Lead the analytics evolution of business operations, establishing the principles, preparing and building a culture of informed decision-making.

• Provide forums for education and sharing of best practices to marketing teams, executive leadership and cross-functional resources.

• Evaluate the omnichannel strategy to optimize channel, customer, and consumer offerings.

• Inspire the marketing brand teams by developing omnichannel capabilities, strategies and growing capability through on/off the job training and coaching.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree

• 3-4 years of marketing and/or sales experience in a large, multi-national working environment

• Strong experience in omnichannel/digital marketing

• Fluency in Greek and English.

Preferred Qualifications & Skills:

If you have the following characteristics, it would be a plus:

• MSc degree (Marketing, Communications, or a Technology related field in Pharmaceuticals).

• Expertise in digital marketing channels in sales and marketing

• Digital/social/interactive marketing experience with a clear commercial focus, including digital analytics and metrics.

• Ability to influence, challenge and gain credibility with senior commercial leaders.

• Excellent communication skills, strong presentation and facilitation skills to explain/sell creative concepts.

• Proficient in customer understanding and campaign development.

• Experience in the Pharma sector.

What we offer:

• Permanent contract in a real inclusive environment

• Annual Medical Check

• Annual bonus

• Life and accident insurance package

• Voluntary pension fund contribution

Please submit your CV in English!

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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