APAC Commercial Communications Manager B2B

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Inspire Motion for Life with Michelin!

A pioneer of engineered materials, Michelin is building the world’s leading manufacturer of life-changing composites and experiences.

Join our APAC Commercial Communications Manager B2B, Bangkok based today to move your career forward, unlock exciting opportunities, and be part of a world-class organization committed to a better, more sustainable world.

WHY MICHELIN APAC?

• Career Progression: Start your career adventure and build the skills and experience to develop in new directions.

• Wellbeing and Inclusion: At Michelin APAC experience a supportive, inclusive culture that creates space for collaboration and new ideas.

• Become A Player In A Dynamic Global Brand: At Michelin, we deliver products and experiences that transform everyday moments into extraordinary ones. Join us on our journey to innovate, and contribute to exciting projects that impact our world.

OUR TEAM:

Unlock your potential with a team at the forefront of commercial communications. Our Engagement Team is where innovation meets impact, acting as the vital link between customers and our organization. This is your opportunity to champion connections, drive results, and make your mark on the future of B2B in Michelin APAC.

The Impact You’ll Make

Join us and play a pivotal role in attracting new customers, strengthening customer partnerships, and elevating our company’s reputation in the competitive B2B landscape.

As a communications team, we are:

• Relationship Champions
• Storytellers with a Purpose
• Brand Ambassadors
• Strategic Collaborators
• Data-Driven Innovators

MISSION:

Define the Communications plan, supporting the business lines’ strategic marketing plans, in line with Michelin Group’s communication strategy. You will adapt the strategy to the needs and ambitions of the countries and support implementation within the framework of Go-to-Market activations.

• Develop a comprehensive regional communication plan for all B2B business lines.
• Regionally guide and support the countries in activating and amplifying Owned, Shared, Earned, and Paid media (OSEP), leveraging local opportunities, with the Regional Media Manager and Regional Digital Communications manager.
• Drive regional and local SEO and GEO (generative AI engine optimization) strategies for all business lines.
• Develop and drive local and regional social media strategy, including AI applications where appropriate, ensuring ROI maximization.
• Ensure activation of all necessary assets provided by business lines.
• Deploy global campaigns to countries
• Collaborate with various stakeholders to implement and deploy business lines’ engagement plans at the regional/country level, including events, showcases etc.
• Leverage customer data and studies to facilitate campaigns for upselling, cross-selling, and to promote retention and engagement.
• In collaboration with support teams, design and develop sales support tools, including applications.
• When necessary, ensure hierarchical management of the commercial communication team within the perimeter (central or local).
• Responsible for regional B2B communications/engagement budget, ensuring achievement of business objectives, overseeing annual allocations to countries, preparing ROI analysis and ensuring year-end landing.

WHO WE ARE LOOKING FOR:

• Obtained a bachelors/masters degree in Marketing, Communications, Business, or related field
• 8-10 years of experience in commercial communications / marketing communications
• Experience in developing and executing 360° communication plans and campaigns
• Experience working in regional roles
• Experience with budget management
• Ability to contribute to and translate strategic positioning into actionable communications plan
• Knowledge of digital media strategy along the Paid, Earned, Shared and Owned framework, i.e. social media strategy, search, SEO, GEO/AIO etc
• Strong stakeholder management skills across global, regional and local teams
• Agile, proactive, and highly collaborative
• Strong English proficiency