Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Campaign Management Sr Analyst
Qualifications:BSc/Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? ? Individual will be responsible to manage Multichannel Campaign requests received via email/phone/OC ? Manage end-to-end Multi Channel campaign process for Pharma industry ? Individual is needed to complete tasks (deploy emails, Generate Distribution list, Create workflows, Create Test data, Test workflow end to end, manage calls with the project managers) on time and error-free. ? Ensure progress, issues and agreements are properly documented and acted upon. ? Ensure all quality standards are met ? Follow transactions/issues tracking mechanism and capture all the details required on the tracking tool Role requires Digital Marketing Ads & Promotion creation/design Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.
What are we looking for? •Detail orientation •Strong analytical skills •Ability to establish strong client relationship •Ability to manage multiple stakeholders •Collaboration and interpersonal skills ? Bachelor’s degree (preferably Science) ? Minimum 3+ years of Email Marketing Experience. ? Minimum 3 years of experience of working on MOS products: particularly Word, PowerPoint, Excel & Outlook. ? Strong analytical knowledge in the marketing space. ? Impeccable time management and communication skills ? Project and Client (Brand team) management experience is a must. ? Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management. •Salesforce Marketing Cloud Customer Data Platform •Structured Query Language (SQL) •React.js •Campaign Management ? Candidate should be a graduate ? Minimum 1year experience in Email/Campaign Management required. ? Strong verbal and written communication skills ? Strong listening skills ? Excellent customer service skills and experience in customer facing role. ? Able to work in a highly dynamic environment and able to multi-task. ? Intimate knowledge of Campaign Management Best Practices and trends. ? Basic Knowledge of how a Database works which can be leveraged for Campaign Management is a must. ? Knowledge of AEM - Desirable ? Other email delivery applications: Dream, ExactTarget, Marketo, Eloqua, Responsys – Mandatory if they don’t have Adobe – high proficiency ? Knowledge of SQL and JS desirable
Roles and Responsibilities: •In this role you are required to do analysis and solving of increasingly complex problems • Your day to day interactions are with peers within Accenture • You are likely to have some interaction with clients and/or Accenture management • You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments • Decisions that are made by you impact your own work and may impact the work of others • In this role you would be an individual contributor and/or oversee a small work effort and/or team • Please note that this role may require you to work in rotational shifts

BSc,Any Graduation

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com 

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