Job Posting Title:

Assistant Manager - Cluster Analytics, Star Vijay and Asianet

Req ID:

10098488

Job Description:

About the Role:

This position is responsible for providing data driven consultation to the sales team by analyzing genre, channel and client advertisement spends and deriving insights that will equip the sales team in maximizing revenue.

Context:

Star Vijay is our flagship Tamil GEC Channel in Tamil Nadu market and is a critical part of any client's Tamil Speaking Market plan. It has been amongst the leaders in terms of reach across Tamil GEC channels and contributing significantly in terms of revenues. Star Vijay is the leader in Impact programming with popular properties like Bigg Boss, Neeya Naana and Super Singer. We are also leaders in prime-time fiction paving the way for Tamil GEC content. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory.

Asianet is the No 1 Malayalam entertainment channel. It has been the most watched channel among the Malayalis for more than a decade. Asianet Movies is the No 1 Malayalam movie channel which is Kerala’s biggest theatre. Asianet Plus is our second entertainment channel under Asianet network with array of programs like fiction, non fiction and movies.

Key Responsibilities:

• Support in carving out a revenue generation strategy for the channel by providing data driven insights on the channel performance, market factors and industry ad-spend trends. 

• Monitor the genre for Weekly, Monthly, Quarterly and Annual performance and give strategic and tactical inputs to the team to achieve the sales target

• Facilitate client and brand-wise spend monitoring on the channel and on corresponding competitive channels to evaluate competitive channel performance within and outside genre

• Work on internal review reports and decks as required on a periodic basis to help create the narrative for the channel sales performance

• Collaborate with and support sales teams in client-specific proposals, to use data driven insights for persuasively communicating offerings and unique value-proposition

• Improvising on dashboards, reports, metrics with the objective of increasing revenue opportunities and workforce efficiencies

• Generate and publish periodic channel performance and revenue reports proactively to aid the sales force in revenue achievement by highlighting gaps proactively

Performance measures:

• Timely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channel

• Presentation of the review in the formats required by the team

• Quantifiable inputs provided that were able to influence favourable decision making by clients and shaped the direction of the strategy

• Business opportunities identified and highlighted based on data analyses

Qualifications:

• 5-8 years of total experience in Business Planning/ Strategy / Analytics roles

• Exposure to the media industry will be preferred

• MBA

Personal Attributes:

• Ability to deal with dynamic and fast paced internal & external environment

• Eye for detail and ability to meet deadlines

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.

Job Posting Segment:

Entertainment-Sales

Job Posting Primary Business:

Sales Strategy - Vijay TV

Primary Job Posting Category:

Business Intelligence Analytics

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Mumbai, India

Alternate City, State, Region, Postal Code:

Date Posted:

2024-08-21