OVERVIEW: 

• Location: Don Mueang, Bangkok

• Department: Commercial

• Entity: Thai AirAsia

• Status: Full-time

YOUR ROLE AS A:

In this role, you will oversee marketing strategies, marketing branding, on-ground activations, and promotions for domestic flights, and analyze market trends, optimize revenue, and collaborate with teams to enhance customer engagement and brand growth.

WHAT YOU’LL CHAMPION:

• Drive the product and business planning, including marketing strategy, development, and optimization marketing campaign with cross-functional for Flight.

• Analyze consumer needs, current market trends, competitive landscape for potential routing since ROI, and demand plan.

• Develop marketing calendar and route strategy by having end-to-end accountability of commercial delivery into market and work closely with regional/local integrated marketing team, social media, digital marketing and creative team to ensure Flight strategy is aligned to overall AirAsia.com.

• Build on product messaging that sets new products apart from others in the market to give them a unique selling point.

• Work closely internally with the Network and Revenue team to establish routing by using creative channels to maximize promotional opportunities for Flight in a cost-efficient manner, building a consistent level of SOV as well as brand

• Enhance to create the best consumer experience by developing and monitoring funnel strategy, including conversion.

• Constantly engage with local/station for better understanding and insight.

WHO YOU ARE:

• Master or Bachelor's Degree in Marketing, Business Administration, or related field

• At least 5 years of experience in marketing, preferably FMCG or e-commerce.

• Have past experiences in digital marketing: digital campaigns, branding, social media, online media, etc.

• Experience in the managerial team is preferable 

• Innovative, internet savvy, logical thinking with valid rationale.

• Good relationship building and teamwork.

• High leadership skills and ability to lead a team.

WHERE YOU’LL GO:

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars. 

 

Based on your performance and contribution in this role, you can advance to Senior Marketing Manager roles or transition to broader airline management, strategy, or commercial leadership positions.

WHAT YOU’LL ENJOY:

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities. 

• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.

• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners. 

• A unique Allstar culture like no other 

OUR HIRING PROCESS:

• Application received

• Candidate screening

•  Interview(s) and/or assessment(s)

•  Background check and/or other assessments

• Offer and negotiation

GET TO KNOW AIRASIA :

AirAsia has been the World's Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

 

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

 

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

 

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

If you wish to review how we handle and protect your personal data, please review our Privacy Notice for Candidates. By clicking “Apply Now” you agree to our Privacy Notice for Candidates.

https://privacy.thaiairasia.co.th/Candidate_Privacy.html