Craft:

Job Description:

CRM Director Marketing | London or Barcelona

King is looking to hire a CRM Director to lead the development of world-class lifecycle communications across one of our biggest franchises. This role plays a key part in driving engagement, retention and player value by shaping how we communicate with millions of players every day.

Your role within our Kingdom
The CRM Director role is designed to lead the strategy, planning and delivery of personalised, insight-led player communications across the full lifecycle. Working across Marketing, Product and Analytics, you will build CRM programmes that enhances the player experience, supports game and feature strategies, and drives sustainable business growth.

Your responsibilities:
● Lead the development of the CRM strategy and lifecycle roadmap, ensuring communications are timely, relevant and grounded in player insight
● Partner closely with Product and Analytics teams to identify lifecycle opportunities and translate them into effective CRM programmes
● Oversee the planning and execution of onboarding, engagement and retention campaigns across CRM channels
● Set and embed best practices across segmentation, automation, experimentation and messaging frameworks
● Manage, coach and grow a high-performing CRM team, creating clear development paths and craft excellence
● Work with marketing and creative partners to ensure CRM messaging complements broader marketing and brand comms initiatives
● Collaborate with Martech and Tech teams to evolve tools, workflows and capabilities that enable scale and personalisation
● Track performance, measure impact and share regular insights across the business to help inform decision-making
● Drive a culture of continuous improvement through testing, learning and optimisation If you want to be part of a company that creates moments of magical entertainment for millions of players to enjoy on the go, then this is the right job for you.

As part of the Marketing Communications team you will join a collaborative, curious and player-focused environment where your ideas will be every bit as valued as your expertise.

Key Skills
You have a passion for player behaviour and how personalised communications can meaningfully improve the player experience. You should also have:
● 10+ years of experience in CRM, lifecycle marketing, or related digital marketing disciplines, ideally in gaming / mobile gaming
● Strong understanding of segmentation, behavioural targeting, automation and test-and-learn frameworks
● Experience defining CRM strategy and building multi-year roadmaps rooted in insight and player needs
● Demonstrated ability to lead and grow teams, with a focus on coaching and craft development
● Experience working cross-functionally with analytics, product and creative teams
● Strong communication skills, with the ability to simplify complexity, be accountable for CRM impact reporting and presentation to senior stakeholders
● Comfortable working to deadlines and balancing multiple priorities
● Excellent interpersonal skills to collaborate across teams and support a wide range of partners
● Proficiency with CRM or marketing automation platforms and with tools such as Excel or data visualisation tools
● A meticulous attention to detail and a commitment to high-quality delivery

About King
With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. Candy Crush has been the top-grossing franchise in U.S. app stores for six years, and King games are played by more than 200 million monthly active users. King, a part of Activision Blizzard which was acquired by Microsoft (NASDAQ: MSFT), has game studios in Stockholm, Malmö, London, Barcelona and Berlin and offices in Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X. Applications need to be in English. Discover King at careers.king.com

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.